Friday, December 25, 2015

Panasonic Presents 360° OBSERVATION CAM - Neymar Jr.'s Crazy Skills in 360-degree Real Footage!

Neymar Jr. himself will select the best performance for the "NEYMAR JR.'S CRAZY SKILLS AWARD"!

OSAKA, Japan - Tuesday, December 22nd 2015 [ME NewsWire]

(BUSINESS WIRE)-- Panasonic Corporation released a new web content, "360° OBSERVATION CAM," on Monday, December 21, 2015 at 10:00 (Japan Time), where users can view the 360-degree footage of Neymar Jr.’s amazing skills on smartphone or computers.

Panasonic supports the dreams of children around the world who want to "be as good at football as Neymar Jr." through Panasonic technology in the "NEYMAR JR. CRAZY SKILLS" project. In June 2015, Neymar Jr.'s amazing skills were reproduced in super-real 3D computer graphic video, and made available to view on the smartphones or computers via a website "NEYMAR JR. CRAZY SKILLS" ( This website has been viewed in 190 countries around the world by December, 2015.

The "360° OBSERVATION CAM" was made using Panasonic graphic technology to deliver a new content on the "NEYMAR JR. CRAZY SKILLS" website. Neymar Jr.'s amazing skills can be viewed from a 360-degree perspective, and the footage can also be replayed in slow motion or zoomed-in on his feet. When it is launched, eight plays are now available to view, in Japanese, English, Spanish, and Portuguese. Going forward, content will be regularly updated.

Check out Neymar Jr.'s amazing skills from 360-degrees in this new footage experience realized through Panasonic technology

With "360° OBSERVATION CAM," you can easily enjoy your favorite plays anytime in the real footage, just by accessing the "NEYMAR JR. CRAZY SKILLS" website via smartphone and select the skill you want to see from the list.

Neymar Jr.'s advice to children who want to get better at football, is to "thoroughly watch the technique you want to learn, and practice that technique over and over again." In order to support this advice, Panasonic used eight advanced lens-integrated Panasonic 4K camera recorders AG-DVX200 with 4/3 type sensors, a world first*, to record Neymar Jr. from a 360-degree perspective as he performed his amazing skills. Use intuitive smartphone navigation to change the view on the 360-degree image at will, and also check the fine details of Neymar Jr.'s movements with slow motion and zoom up functions.

A circle of artificial turf was placed in the center of the stage, creating a little football studio in the stage space. There were technical challenges involved in keeping Neymar Jr. in the frame of all eight cameras, always shooting with him in focus, but through numerous testing in advance, the distance between Neymar Jr. and the camera, the lens size, and the range of possible motion that Neymar Jr. might make were all simulated in preparation for the shoot.

Neymar Jr.'s movements were even sharper than the staff imagined, and during the shooting, they hooted and clapped whenever he repeated a skill.

* Lens-integrated camera recorder equipped with 4/3 type sensor (As of August, 2015, internal investigation)

Comment from Neymar Jr.

Neymar Jr. once said, "There's no shortcut to improvement. There is only accumulated practice. In that sense, I'm glad I like practicing so much!" which reflects his sincere attitude towards football. Now with the NEYMAR JR. CRAZY SKILLS campaign, he told of his hopes, saying "I hope you all will watch these contents and practice a lot, and show me your crazy skills."


Participants around the world who film themselves trying the skills seen on the "360° OBSERVATION CAM" and send in their own amazing skills will have a chance to be chosen by Neymar Jr. himself for the "NEYMAR JR.'S CRAZY SKILLS AWARD." To participate, just film your own crazy skill, and put it on Twitter with the hashtag #CrazySkillsAward. There's no special requirement to participate. Send in as many crazy skills as you like.

Every month, up to ten finalists will be chosen, and the videos of these finalists will be shown on the site along with a badge, and the finalists will receive an SNS avatar with a finalist badge attached. In addition, from these finalists, every month the top three (one gold, one silver, and one bronze) will be chosen by Neymar Jr. himself as THIS MONTH'S CRAZIEST, which will be announced every month and will be able to make the appearance in the video along with Neymar Jr.

[Application Period] Monday, December 21, 2015 to Thursday, June 30, 2016 [How to participate] Submit a video of yourself trying the skill shown on a "NEYMAR JR. CRAZY SKILL" to Twitter, and attach the hashtag #CrazySkillsAward. (More than one entry will be accepted) NEYMAR JR.'S CRAZY SKILLS AWARD:


Neymar Jr. Profile

- Name: Neymar da Silva Santos Junior (Neymar Jr.)

- Date of birth: February 5, 1992 (Age 23)

- Place of birth: Mogi das Cruzes, Brazil

- Current club: FC Barcelona (Spain)

- Position: Forward

- Height: 174 cm


Signing as a pro with FC Santos aged 17, by the time he was 20 Neymar Jr. had already scored over 140 goals, more than Brazilian legends Zico and Romario had achieved at the same age. in addition to winning titles as a member of successful teams, he has won a number of individual accolades. In 2011, he won the FIFA Puskas Award for Goal of the Year, and the same year, he was nominated as a finalist for the FIFA Ballon d'Or (awarded to the year's best player) which was a first for a player based outside Europe, as well as one aged as young as 19. While being a part of the victorious Brazil team in the 2013 FIFA Confederations Cup, he was also voted the tournament's MVP. In August 2013, he moved to FC Barcelona in Spain. He demonstrated another great performance in 2014 FIFA World Cup Brazil in his home country. In 2014-15 season, he contributed to FC Barcelona's winning of all the club titles including the Spanish league and cup, as well as the UEFA Champions League.

About Panasonic and Neymar Jr.

In March 2010, Panasonic became the first Japanese company to sign a domestic advertising deal with Neymar Jr. in Brazil. A two-year global deal was then signed from April 2011, during which time he acted as the company's global advertising ambassador at the London 2012 Olympic Games.

Then, in April 2013, the two parties agreed a four-year extension to the contract, running up to March 2017 and taking in the Rio 2016 Olympic Games in his native Brazil. The partnership involves Neymar Jr. participating in a wide range of activities as Panasonic's Global Ambassador, such as BtoB and BtoC promotions, Olympic-related advertising campaigns, eco-friendly initiatives, and educational CSR activity promotions.

Related Links



Neymar Jr. Official Web

Panasonic Neymar Jr. Official Web

Panasonic Broadcast and Professional Global


Panasonic Corporation

Global Communication Group

Public Relations Office



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