Wednesday, June 17, 2015

ImmerVision Creates World’s First 360-Degree 6K Lens for C360 Broadcast Camera Systems

LONDON - Tuesday, June 16th 2015 [ME NewsWire]

(BUSINESS WIRE) -- You may not smell the exhaust of the race cars or feel the stadium rumble as points flash onto the scoreboard, but the unprecedented ability to experience a live broadcast event in 360-degree from any angle promises to change the viewer experience forever. Thanks to ImmerVision’s expertise in 360-degree optic technology and C360 Technologies extensive experience in 360-degree live broadcast camera systems and event capturing; this single panomorph lens system is quickly heading to broadcasters, event promoters, and content-providers worldwide, promising to outdate current systems overnight.

The breakthrough is made possible using ImmerVision’s panomorph super-wide-angle lens technology. The 6K-quality lens captures 360-degree views without panning, stitching or blind spots. This lens certified ImmerVision Enables, The 360-degree Video Standard, already well known in the security industry, enables users to view events from any angle, watch multiple views at once on the same screen, and share an immersive experience across multiple platforms and devices.

Broadcasters, for the first time, can CREATE immersive moments where an unlimited number of viewers on any platform — from desktops to mobile devices — can SHARE & EXPERIENCE live 360-degree events from any angle, at any time.

“The quality and performance ImmerVision has achieved is simply phenomenal and well-beyond what we expected when we approached them to create a custom lens solution to our specification,” says Evan Wimer, co-founder and chairman of C360 Technologies, Inc. “In auto racing viewers will feel like they are in the pits with whizzing impact wrenches and squealing tires. In golf, they’ll experience history-making putts more up-close and personal. At any live event our system puts viewers in control of their experience and provides broadcasters unlimited new angles.”

ImmerVision’s executive vice-president and chief commercial officer, Alessandro Gasparini, explains, “The combination of 6K panomorph lens and C360 camera technology puts consumers in the midst of the ultimate fan experience. This will revolutionize the way people watch live broadcasts, Pay-Per-View events, and experience virtual reality with head mounted displays.”

About ImmerVision Leading innovation in 360-degree panoramic imaging, ImmerVision licenses its patented panomorph optical and software technology to global lens producers, product manufacturers and software developers. Panomorph lenses are the only ones that can be adapted to any camera, any sensor, and any consumer, commercial and government market. ImmerVision Enables is the recognized standard for 360-degree solutions and applications.

About C360 Technologies A pioneer in "live" 360° video technology providing real-time video control to viewers by using 360-degree Live Broadcast Camera Systems. C360 engineers professional 360-degree camera systems that enable broadcasters, promoters and organizations to capture, record and stream live sports, music and events. With over 10 years experience in the broadcast industry, C360 has captured events for NASCAR, PGA, Turner Broadcasting/Turner Sports & Entertainment Digital Networks to name a few.



Louis Brun, +1-514-315-5863


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