Thursday, April 23, 2015

DMS Signs an Exclusive Representation Agreement with AOL in MENA Region

AOL cross screen display Ad and award winning video solutions available to advertisers

Dubai, United Arab Emirates - Sunday, April 19th 2015 [ME NewsWire]

Choueiri Group’s digital media arm “Digital Media Services (DMS)” announced today the launch of its representation partnership in the Middle East & North African region with media technology company, AOL. The announcement was made at the Festival of Media MENA by AOL’s David Shing.

DMS will sell cross-screen display inventory in the MENA region across, Engadget, TechCrunch and MAKERS. DMS will also be responsible for selling video ad solutions including branded content platform Be On and pre-roll on premium video network AOL On.

Be On is a branded content platform creating and distributing long-form branded video across 16 key verticals to 40,000 publishers in 90 countries globally. It enables publishers to integrate branded content that grabs the consumer’s attention and ensures advertisers reach engaged audiences. In 2014, Be On won a Cannes Lions for the syndication of the Volvo Trucks Live Test series, which included Jean Claude Van Damme’s Epic Split.

DMS will also be responsible for selling cross-screen pre-roll video solutions across AOL On, a library that houses over one million pieces of original video from AOL and other content producers syndicated through a large global network of premium publishers.

Elaborating on the scope of the tie-up with AOL, DMS’ Chief Operation Officer, Michel Malkoun stated that; “This is a first step and we are very excited to introduce AOL’s premium inventory and advertising solutions to the region.”

Penny Harris, Head of International Revenue, AOL added: “We’re very happy to be working with DMS in the Middle East. The region is rich with opportunity for brands and we believe our cross-screen display and video solutions will help advertisers reach very desirable and engaged global audiences.”

About Digital Media Services (DMS)

Digital Media Services (DMS) was incorporated in 2010 as the official digital media arm of Choueiri Group. DMS extends a premium portfolio of online / mobile offerings, reaching 92 million Unique Users, generating 1.2 Billion Page Views and serving over 2.5 billion ads per month. DMS is headquartered in Dubai, with presence in key regional markets. Follow us on twitter @DMS_CG.

About AOL (UK) Limited

AOL (UK) Limited is a division of AOL (NYSE: AOL) a media technology company with a mission to simplify the internet for consumers and creators by unleashing the world's best builders of culture and code. As the 4th largest online property in the U.S., with approximately 200 million monthly consumers of its premium brands, AOL is at the center of disruption of how content is being produced, distributed, consumed and monetized by connecting publishers with advertisers on its global, programmatic content and advertising platforms. AOL's opportunity lies in shaping the future of the digitally connected world for decades to come. Follow us on twitter @AOL_Inc.



Assad Jamil, +971 4 454 54 54

AOL (UK) Ltd.

John Nolan, +44 (0)20 7492 1203


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