Tuesday, November 25, 2014

Road Safety Partnership rolls out in Dubai's Private Schools

Dubai, United Arab Emirates - Wednesday, November 19th 2014 [ME NewsWire]

    KHDA  invites RoadSafetyUAE.com and Michelin to participate in “What Works Maths+”
    ‘Train-the-Teacher’ concept to roll-out Michelin’s successful road safety concept
    Targeting more than 240,000 kids

a ‘Train-the-Teacher’ concept for road safety was presented by RoadSafetyUAE.com and Michelin at “What Works Maths plus”; an event that offers a unique opportunity for schools to regularly come together to share best practice, to provide support and guidance to each other to advance education in Dubai.

The ‘Michelin Man Academy’ concept of using education and entertainment to empower children has reached 6,000 students to date. In partnership with RoadSafetyUAE.com, the Michelin Man Academy created a ‘Train-the-Teacher’ program extension, and this was recently rolled out at the KHDA “What Works” educator sharing platform.

Hind Al Mulla, Chief on Engagement of KHDA commented on the initiative: “KHDA’s ‘What Works’ series provides a platform for Dubai’s private schools to share positive practice in education. Safety on roads is one of the pressing issues that needs the schools’ full attention. Therefore, Road Safety UAE and Michelin were invited to address the attendees of What Works Maths plus."

“Road safety is of strategic importance for the education sector. RoadSafetyUAE.com endorsed the ‘Michelin Man Academy’ and supported the development and the positioning of the ‘Train-the-Teacher’ program extension. KHDA was fantastic in providing us the stage to address all Dubai private schools who cover more than 240,000 students”, states Thomas Edelmann, founder of RoadSafetyUAE.com.

Rebecca Lee, Michelin’s Director of Communications and Brand Image Middle East, Africa & India underlines: “Michelin is committed to corporate citizenship and to road safety, much beyond tyre related safety. Our commitment includes and focuses on the primary school kids, since we believe in habit creation at a young age. In order to reach more kids, we extended our Michelin Man Academy with a ‘Train-the-Teacher’ delivery option and we are looking forward to a multi-fold reach in 2015. We thank KHDA for their encouragement and their support.”

About www.RoadSafetyUAE.com

Thomas Edelmann, the founder of the platform RoadSafetyUAE.com has been living in Dubai since the year 2000 and he is very passionate and energetic about the shortcomings and the improvement potentials of road safety in the UAE. He is part of some other social engagement projects in the UAE and this initiative has been close to his heart for a long time.

About Michelin:

Michelin, the leading tire company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tires for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks. It also offers electronic mobility support services on ViaMichelin.com and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 111,200 employees and operates 67 production plants in 17 different countries. The Group has a Technology Center in charge of research and development with operations in Europe, North America and Asia. The Michelin regional headquarters for Africa, India, and the Middle East is based in Dubai, UAE.

Photo caption:

Image 1 : Left to right: Vikas Kanojia, KHDA – Partnerships Manager; Rebecca Lee, Michelin – Director Communications and Brand Image, Africa – India – Middle East; Dr. Abdulla Al Karam, KHDA – Chairman of the Board of Director, Director General;Thomas Edelmann, RoadSafetyUAE.com – Founder; Nigel Ludlum, Deira International School – Deputy Principal Primary School; Front: School kids of the Deira International School



Thomas Edelmann


+971 50 55 19 216


Majid Al-Mahmoudi



Dana Ibrahim

Head of Media Office


Tel: +971 4 3640012

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