Monday, August 12, 2013

Tag Relaunches: Integration of Williams Lea Marketing Solutions into Tag Will Deliver Creativity and Efficiency for Global Client Base

LONDON - Monday, August 12th 2013 [ME NewsWire]

(BUSINESS WIRE) Global brand services agency Tag relaunched today, incorporating the marketing services arm of its parent group Williams Lea. The new combined offering bolsters Tag’s existing design, production and marketing execution capabilities, allowing the company to deliver a powerful combination of creativity and efficiency for its international client base. In addition John Paulson – formerly CEO of the Americas - has been appointed Global CEO of Tag based in New York, and will assume responsibility for the business globally.

Tag manages and implements global communications campaigns for brands and their creative partners, delivering unrivalled control, consistency and speed to market. The launch of its new proposition comes after an in-depth consultation with over 200 clients and 600 employees commissioned after Williams Lea acquired the company eighteen months ago, and will allow its customers to benefit from a wider suite of services, greater cost efficiencies and economies of scale.

John Paulson, Global CEO of Tag, comments: “Tag has a rich history of working with brands and agencies to create, manage and deliver campaigns efficiently and cost-effectively ensuring that impactful ideas are executed on time, on budget and on message. Bringing Williams Lea Print Management and Strategic Sourcing solutions under the Tag brand is an important step in evolving our offer, growing our business and delivering better, more cost effective and scalable services for our clients. The relaunch of Tag is exciting and creates an enviable position in the marketing services arena."

As part of its relaunch today, the company is also announcing a full brand refresh complete with a new logo and website which can be located at The site provides an overview of Tag’s suite of new and existing assets and services – including international campaign adaption, brand stewardship and strategic sourcing – in addition to explaining its Smart Centralisation approach designed to help clients increase speed to market while maintaining cost efficiency and brand consistency.

Paulson continues: “Adapting fantastic creative work with flawless execution is vital to achieving results and demonstrating ROI. For clients, our unmatched expertise and scale gives us the capability to deliver any marketing message, across any channel, anywhere in the world”

With its marketing services arm now integrated into Tag, Williams Lea will focus on providing its core business services to clients in the financial, legal, professional services and government sectors.

About Tag

With over 2000 employees, Tag is a brand services agency that manages and implements global communications campaigns. Our clients – over 47 of the world’s top 500 brands across more than 120 different countries – trust us to bring control and consistency to their campaigns, taking them to market quickly and effectively. Our people, experience and scale allow our client base of over 120,000 marketers to focus on realising the potential of their brands

About Williams Lea

Tag is part of the Williams Lea Group, a leading business services company. The Group employs approximately 11,500 staff across the globe, with key locations in the Americas, EMEA and Asia Pacific and is owned by Deutsche Post DHL.


For Williams Lea:

Weber Shandwick

Joe Walton, +44 207 067 0511

Steve George Hilley, +44 207 067 0520


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