Tuesday, September 16, 2014

Panasonic Promises Workflow Optimization at IBC 2014

AMSTERDAM - Monday, September 15th 2014 [ME NewsWire]
(BUSINESS WIRE)-- Panasonic showcases its broadcast and professional video solution under the theme of "See the Future of Your Business," at IBC (International Broadcasting Convention) 2014 which is held in Amsterdam, Netherlands, on September 12 -16, 2014.
Panasonic utilised IBC 2014 to launch the much anticipated Varicam, the star of a wide range of products and innovations that will make film and TV production significantly easier.
[Flash Report] https://www.youtube.com/watch?v=Z6_QJJfvP8k
The Varicam retains the clever modular design first introduced at NAB in Las Vegas, as the third generation Varicam arrives in two new variants, the super35mm, 4K Varicam 35, and the 2/3 type, high speed HD Varicam HS.
Andre Meterian, Director of Panasonic's Professional Camera division, said, "Inherited from original Varicam, the Varicam 35 features a V-Log gamma to cover a wide latitude - an impressive 14+ stops.
"What is more, the ability to simultaneously record in two different formats and codecs together with its in-camera colour grading function means, for instance, that it is possible to record 4K master and HD simultaneously and begin colour grading on site. This will greatly help production companies to streamline their workflows."
He continues, "Varicam HS will provide smooth slow motion effects, by recording in 240fps HD, without a cache memory." The new Varicam 35 and Varicam HS start shipping in October 2014.
News Gathering Made Simple
Panasonic has also promised to make Electronic News Gathering easier, with the introduction of the world's lightest* shoulder 2/3 type camera-recorder equipped with 3MOS image sensors.
Set for release in October, the AJ-PX800 weighs just 2.8kg, captures both SD and HD, and comes with a comprehensive range of codecs including AVC-Intra and the AVC-Long G (50/25/12Mbps) codec set.
Testing of the news gathering network workflow began last month with Independent Television News (ITN), a major UK broadcaster, and will continue to be carried out on a rolling basis with the company's broadcast partners in countries around the world.
The AJ-PX800 will be released alongside the new AJ-PG50 portable recorder which enables dual-codec recording and comes with two micro P2 and a single P2 card slot.
* For a 2/3-type shoulder-type HD camera-recorder with three MOS sensors (as of August, 2014)
Connecting Camera and Cloud
A collaboration with LiveU will see future releases of Panasonic broadcasting camera recorders support a direct connection with LiveU Central, the unified management system which allows broadcasters to acquire both live and recorded content from the field, preview it centrally or remotely, broadcast it live or in scheduled programming and distribute it to any location.
"By collaborating with LiveU we can realise live transmission and file transfer on to a world renowned site, making our customer's workflow more efficient," said Kunihiko Miyagi, Director of Professional AV Business Unit.
For more information, please visit Panasonic’s Broadcast and Professional AV Global at http://pro-av.panasonic.net/. Learn more about Panasonic at IBC2014: http://business.panasonic.co.uk/professional-camera/news/news Panasonic Pro EU Facebook: https://www.facebook.com/PanasonicProEU
[Photo] Panasonic at IBC2014: https://plus.google.com/photos/102894371789579256396/albums/6058808349425399633 Panasonic Pro Video YouTube: https://www.youtube.com/user/PanasonicProVideo @Panasonic_ProAV on Twitter: https://twitter.com/panasonic_proav Panasonic Pro Video Facebook: https://www.facebook.com/Panasonic.Pro.Video
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50942329&lang=en

Panasonic Corporation
Global Communication Group
Public Relations Office

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