TEL AVIV, - Tuesday, July 29th 2014 [ME NewsWire]
Powered by a one-tap UI, MIRAGE by mobli gives users a super-streamlined way to communicate By sending photo and video messages, MIRAGE imitates real-life conversations that are unrecorded and disappear after just a few seconds. Once you’re in, all your phone contacts are added so you’re immediately ready to go.
(BUSINESS WIRE) mobli (www.mobli.com), the leading social platform for sharing photos, videos and live broadcasting, announced today the release of MIRAGE, a brand new stand-alone camera messaging app that gives users the easiest way to message each other through photos and videos that last for just a moment.
With simplicity in mind MIRAGE is based on a one-tap principle, where the main functions can be accessed with a single tap or press. Like in real-life where people have one time conversations that are unrecorded, so are the instant messages in the app, lasting only a few seconds.
Users’ contacts are automatically added to the app from their phone contact list so they can send a photo, video, text or voice message to their friends immediately regardless of whether they have installed the app or not.
The UI of MIRAGE is incredibly simple, free of unnecessary clutter and options. Taking and sending a photo is accomplished with a single tap on a contact’s profile photo. Similarly, users can send a video by holding on the contact’s photo – recording for up-to 15 seconds. Once the user releases the profile picture the video is sent immediately.
This simplicity principle holds true throughout the app, with most of the features accessed by a single tap:
Tap a contact to send a picture
Tap and hold a contact to send a video
Double tap on the Image-screen to add text
Tap the Image-screen to switch between front and rear cameras
Moshe Hogeg, CEO of mobli: “Our vision as a company has always been to bring people together through visual content. We built MIRAGE as a messaging tool to extend our natural daily conversations that in real life are simple and unrecorded. The technology enables us to send temporary messages to anyone without being limited to the ecosystem of the app.”
With MIRAGE, all of a user’s contacts are instantly available, with the most popular contacts at the top of the list. If a contact doesn’t have the MIRAGE app, they are sent an SMS with a link to the photo or video which they can access from their mobile browser. The web experience completely replicates the experience of the app allowing MIRAGE users to send camera-messages to all of their phone contacts.
About MIRAGE & mobli:
MIRAGE is a remarkably intuitive and fun new camera-messaging app that lets users send unrecorded photo, video, text, and voice messages to all their contacts that last for only a few seconds. With a laser focus on speed and simplicity, MIRAGE lets users send photos and videos to anyone, even if they don’t have the app installed, which they can annotate with text or voice messages in a tap.
MIRAGE. Your life, unrecorded.
mobli provides a richer and smarter way to capture and share photos and videos with friends and the world, while featuring unparalleled visual effects. On mobli, users can follow and engage with individuals as well as communities based on interests and locations. mobli’s vision is to connect people across the globe so users can experience the world through other people’s eyes.
mobli Media Contact:
Jonah Balfour, +972-54-617-5584