London-based technology brand “Nothing” enters Kingdom of Saudi Arabia Market with Jarir Bookstore

Riyadh, Kingdom of Saudi Arabia - Wednesday, 22. March 2023

Jarir Bookstore, KSA’s longest established bookstore and leading consumer tech retailer, has announced an exclusive partnership with London-based technology brand Nothing, bringing Phone (1) to the Saudi Arabia market.

Phone (1) will be available across all stores and Jarir.com starting from the 1st of March 2023. Also, through this collaboration, Jarir Bookstore will offer premium service solutions for repairs, warranties, and other service solutions to all Phone (1) consumers.

“Jarir is excited to partner with another quick-rising tech company that is offering something unique and different to the Saudi Arabian market.”, said Nasser Abdulaziz Alaqeel, COO of Jarir Marketing Co. He added, “We look forward to bringing the iconic, and highly regarded, Nothing tech products to Saudi Arabia.”

The Phone (1) has received international recognition for its innovative design, including the award for "Best Inventions of 2022" by TIME magazine for its transparent back and unique Glyph Interface composed of 900 LED lights, a new way of communicating that minimizes screen time. The unique light patterns, paired with individual contacts, allow the user to know who is calling with in-house designed ringtones- offering an ultimate personalized experience.

 

The Nothing Phone (1) is equipped with the latest technology, featuring a custom-built Qualcomm® Snapdragon™ 778G+ processor, a 50 MP flagship dual camera, and a refined Nothing OS. The phone also boasts a 120Hz OLED display, ensuring a premium user experience.

 

"We've been inundated with requests for the Phone (1) to make its way to Saudi Arabia, and therefore we're absolutely thrilled to announce our partnership with Jarir Bookstore who is the leading retailer here." says Akis Evangelidis, Co-Founder and Head of Marketing at Nothing. "With its unparalleled design and cutting-edge technology, Phone (1) has been one of the most anticipated smartphone launches in recent years. We are excited to bring it to a market like Saudi Arabia, where people have a genuine appreciation for innovation and great design."

 

Phone (1) has a 100% recycled aluminium frame, making it light and robust, while over 50% of the phone’s plastic components are made with bio-based or post-consumer recycled materials - an industry-leading percentage.

 

The addition of Phone (1) to Jarir’s product portfolio is a testament to the company's commitment to staying at the forefront of emerging industries and providing the latest technology solutions to its customers. Phone (1) is available now at all Jarir branches, in store, and online at Jarir.com.

 

About Jarir:

Jarir Marketing Company (also popularly known as “Jarir Bookstore” or “Jarir”) was established in Riyadh in 1974 as a small bookshop. In the 80s, Jarir opened a second branch in Riyadh followed by one in the 90s. Jarir now is considered the market leader in the Middle East for consumer IT products, Electronics, Office supplies and Books.

Jarir is a retailer and wholesaler of its products in Saudi Arabia and in other GCC Countries.In 2002, Jarir became a Joint Stock Company (CR No. 1010032264) and was listed in the Saudi Capital Market (Tadawul) in the year 2003. Currently, Jarir has a paid-up capital of SR 1.20 Billion.

Jarir’s headquarter is located in Riyadh, Saudi Arabia. Jarir operates through two divisions namely Retail (including online sales), under the trademark of Jarir Bookstore, and a Wholesale division.

The activities of the company include trading in Office and School Supplies, Children’s Toys and Educational Aids, Arabic and English Books and Publications, Arts and Crafts Materials, Computer Peripherals and Software, Mobile Phones and Accessories, Audio Visual Instruments, Photography Tools, Smart Television and Maintenance of Computers and Electronic items.

 

About Nothing:

Nothing is here to make tech fun again. Established in 2020, the London-based company is building an open ecosystem of products for users seeking a new era of innovation.

In just two years, Nothing has proved that there is room for an alternative. Phone (1), one of the most anticipated tech launches in recent times, was listed in Time Magazine’s best inventions of 2022. Together with Nothing’s two audio products, Ear (1) and Ear (stick), the company has sold over 1,000,000 units worldwide. In December 2022, Nothing opened its first retail space - Nothing Store Soho, which is thriving in London’s cultural hub.

Nothing’s mission is backed by GV (formerly Google Ventures), EQT Ventures and C Ventures to name a few. High profile investors include Steve Huffman (CEO and Co-founder of Reddit), Kevin Lin (Co-founder of Twitch), Josh Buckley (CEO of Product Hunt), Tinie Tempah (Musician), Axel Christofer Hedfors & Sebastian Ingrosso (Swedish House Mafia), and Casey Neistat (YouTuber).

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Contacts

Melwyn Abraham
melwyn@matrixdubai.com