CROSS GENERATION IMPACT OF THE COVID-19 PANDEMIC

Dubai, United Arab Emirates-Monday 11 May 2020 [ AETOS Wire ]

With the COVID-19 outbreak continuing to impact all facets of our lives, consumers are not only settling into staying-indoors to practice social isolation, but have also been adopting new media consumption and online purchasing habits. Powered by Choueiri Group’s Data Team, our latest piece of research takes a closer look at the most definitive emerging trends, focused on the three most vital consumer age groups (Generations) across KSA. These insightful findings are aimed at enabling regional brands to gain a better understanding of their audiences during these challenging times.

About Choueiri Group:

As the leading media representation group in the Middle East, Choueiri Group is a company built from the ground up over the past forty plus years. Today, the Group’s companies market and manage the advertising space of 26 satellite and 1 terrestrial television stations, 13 print titles, 15 radio stations, 40+ web portals along with their apps and the largest network of outdoor signs in the GCC. Choueiri Group operates in ten markets covering the MENA region, Europe and Japan and ensures the best support for its regional and international clients through its extensive network of twelve subsidiaries, 6 representative offices and more than 700 committed executives.

Contacts

Choueiri Group

Assad Jamil, +97144545454

ajamil.mr@choueirigroup.com

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