Wednesday, November 16, 2016

The dawn of the age of boutique agencies

Nimble and creative, Watermark Marketing proves small is big

Dubai, United Arab Emirates - Wednesday, November 16th 2016 [ME NewsWire]

Boutique advertising agencies are making their mark the world over, and Dubai is no exception. Smaller agencies are providing stiff competition to large behemoths, and walking away with a big slice of the advertising pie by adapting new models of “we can do it all”.

In this scenario, it is a significant development that Dubai-based full service boutique agency, Watermark Marketing Management, which offers advertising and integrated marketing solutions, has walked away with accolades yet again by winning 1 Platinum, 2 best in category and 1 Silver award in the 2016 Summit Marketing Effectiveness Award for their work with GE and Microsoft.

Happy with the results, Aman Roy, General Manager, Watermark Marketing Management, said, “It has indeed been encouraging for the team to have won 4 awards close on the heels of winning the Summit Creative Awards earlier in the year.  Our commitment, dedication and desire to challenge ourselves to raise our own benchmark and provide nothing but the best to our clients has been demonstrated through these awards. As a team, we are proud of our win and more so because it reassures us that we are not faltering from our beliefs and commitment towards our clients.  These awards spanned across print campaigns, direct mails and events, thus qualifying us as a 360 ◦ provider of marketing and advertising support.”

He further adds, “Our approach of keeping the client base small so that our team can always provide focused and customized service has surely helped in us handling every assignment with passion rather than becoming a production line shop for creatives or events.”

Vouching for Watermark’s creativity is Chandan Mehta – Director Marketing ME, India and Turkey, Fujitsu says ““Fujitsu Middle East has worked with Watermark almost since its inception, and this continues to date. I would put this down to their quick grasp of what we are setting out to achieve, professional and creative ideas, and a high-quality execution. We congratulate Watermark for yet again winning awards at an international competition.”

Ashish Monga - Area Director. Middle East, Indian Subcontinent and Africa, Whyte and Mackay also expresses his joy in Watermark’s win, “We are extremely pleased to see Watermark get these awards.  We were the first client of Watermark when they started 6 years back and we have always been confident about their ability to deliver.  Even though they were a new agency, we had fully trusted them with our work.  We are really happy to see that our faith was justified and Watermark has been consistently getting international recognition through various awards. We wish you and your team good luck for all future endeavors, keep the awards coming in!”

The bigger news, however, is the fact that smaller, boutique agencies are making their presence felt in a big way. This is chiefly because most of them are founded by brilliant creative people who once worked with bigger agencies. They possess a zeal and passion that is often missing in bigger agencies. Moreover, boutique agencies are flexible and responsive to the needs of clients, and always approachable. Often times, the entire agency staff will work on that one big account, so clients get undivided attention, and great work.

Industry experts opine that in 2016, and onwards, winning ad agencies must operate like military special operations teams – small, nimble groups that operate under a single banner. If that be the case, then Watermark has certainly arrived, and is here to stay.

About Watermark Marketing Management

Established in 2010, Watermark Marketing Management is a full-service boutique agency, offering advertising and integrated marketing solutions. The agency provides a 360-degree marketing support through a single point of contact, ensuring accountability and minimizing the time spent on follow-ups. The top management of Watermark has a collective experience of over 50 years in various multinational and local agencies spanning different markets. The company boasts of a high-profile client list, spread across several industry sectors. With an enthusiastic young team on board, Watermark prides itself on providing result-oriented and swift service.


Marissa Pinto

Absolute Communications FZE, +971-50-7541420


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