Friday, November 11, 2016

Clint Wilfred & Sons Launches Two New Beverages in the UAE

Dubai, United Arab Emirates - Thursday, November 10th 2016 [ME NewsWire]

Clint Wilfred & Sons (CWS), a leading beverages distributor with a presence in the region for around 40 years, is delighted to announce that it has recently launched two premium beverages in the UAE market. The launch, which took place on October 22, 2016 through the online store (, comes in line with the company’s endeavors to meet the ever changing needs of consumers in this prosperous and fast-developing region.

The two newly launched products, Willow mineral water and Desert Stallion, the imported Belgian non-alcoholic malt beverage, represent two main beverages categories of the CWS portfolio of products.

“The launch of Willow mineral water and Desert Stallion non-alcoholic malt beverage is driven by our deep understanding of the market demands, as we have been established in this region for around four decades,” commented Clint Martel Wilfred, Founder and Proprietor of CWS. “Unlike the traditional route to market via large scale supermarkets; CWS’s strategy in the online launch of its products aims to pass on the cost benefit to the customers. Therefore, the company’s focus is on online sales, with plans for direct distribution to hotels, cafes and restaurants.”

The Willow mineral water is a unique blueprint that reflects the geology of the English Lake district. Just below the surface of the Cartmel fell lies a deep layer of peat formed from the remains of the prehistoric forest of the white willow trees. As the rains falls on the Cartmel fell, it travels through this layer picking up the valuable Salicin on its journey, thus making up for its unique composition.

The Desert Stallion, which comes in original, Apple, Lemon and Pineapple refreshing flavors, is a fine Belgian malt beverage offering premium non-alcoholic thirst-quenching refreshment in 330ml Bottles.

“Some of the brands of CWS are hand crafted artisan drinks not necessarily for mass distribution, some are owned by CWS, and others are sourced from small family run businesses across various countries, making the online store the most optimal choice for our consumers,” concluded Wilfred.

About Clint Wilfred & Sons

Clint Wilfred & Sons (CWS) was founded by Clint Martel Wilfred who was born in UAE and his family has been living in this country for over 50 years. Mr. Wilfred is passionate about bringing delicious natural goodness to consumers and his personal motto is “bringing in artisanal brands that we, ourselves will confidently consume, and serve it to our family, friends, and guests and especially to our children.” The company realizes the size of the challenge of offering new and diverse ‘good taste’ in a market like UAE, Hence, its team travels around the world to bring products that offer happiness and wellness into consumer’s everyday life.


Clint Wilfred & Sons

Parthiban Perumal

General Manager, 0097142769482


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