Sunday, July 24, 2016

German Company, WILO SE, Announces Investment into Dubai and Middle Eastern Expansion

Dubai, United Arab Emirates - Sunday, July 24th 2016 [ME NewsWire]

Headquartered in Germany, leading pump manufacturer Wilo has announced an investment to build a local facility in JAFZA, Dubai. The investment plan consists of constructing offices, a training center, warehouses and local assembly plant over an 8,000 square meter plot of land, to be used by Wilo Middle East FZE, the ME regional subsidiary of the Wilo Group. The new facility will be located in JAFZA South.

Wilo Middle East FZE originally opened in Jebel Ali Free Zone in 2008 and subsequently moved to another facility in 2011 to accommodate its regional business expansion and meet growing market demands by incorporating a showroom, sales office and state-of-the-art warehouse in the new premises.

Significantly, the new facility will include the ‘Wilo Academy,’ the training center where distributors, engineers, installers and end users will receive training on its various water technology solutions. The firm believes that this will greatly assist its development in three defined market segments: Building Services, Water Management and Industry. In addition, it reinforces the company’s motto “Wilo is going beyond pumps.”

Commenting on the investment, Carsten Krumm, COO of WILO SE, said “By further expanding to a bigger facility by the end of 2017, we believe we can better serve our distributors in the region by offering locally tailored and assembled products and services. The new offices will strengthen Wilo Middle East’s position as a regional platform that supports the Gulf and surrounding countries.”

In addition to its investment in the UAE, Wilo last year announced the formation of two other subsidiaries in the region, in Egypt and Iran. Wilo Middle East FZE currently serves 10 countries in the region - the United Arab Emirates, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait, Egypt, Yemen, Iran and Pakistan. 

Bishara Khalil, Managing Director of Wilo Middle East FZE said “The company’s rationale for making the investment in Dubai was based on several factors, including the city’s role as a platform and hub for logistics and commercial trade in the Middle East, Dubai’s efficient sea, land and airports infrastructure, and of course, its long-standing business stability.”

About Wilo Middle East

Wilo Middle East has had a presence in the Middle East for over 20 years through its local distributors. With growing markets in the building technologies sector and the introduction of high-efficiency pumps, customer requirements for technical support and services have become more urgent. This prompted WILO SE to establish a direct presence in the region in 2006 by opening its first Middle East office at Techno Park, in Dubai.

In 2008, Wilo Middle East moved to Dubai’s Jebel Ali Free Zone, where it became the WILO SE Headquarters for the entire Gulf region as well as Yemen, Egypt and Iran. In November 2011, a new facility in South JAFZA in Dubai was inaugurated to accommodate the company’s regional business expansion.  

WILO SE in Germany

WILO SE is one of the world’s leading manufacturers of pumps and pump systems for building services, the entire water management chain and the industrial sector. The company, who achieved sales of more than 1.3 billion Euro last year, is heavily involved in research and development. The Dortmund-based company is progressively evolving from a components supplier to a system supplier. The Wilo name is internationally recognized as being synonymous with high-tech in the pump industry. The company owes its success to its workforce of around 7,400 employees in over 60 subsidiaries around the world.


Wilo Middle East

Fouad Ahmed, Marketing Manager, +9714-880-9177


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