Second stage of “Summer is Dubai” campaign to open the doors to Islamic knowledge, art, traditions, and numerous charitable and community activities
Dubai, United Arab Emirates - Tuesday, July 9th 2013 [ME NewsWire]
Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing has announced the launch of the third successive ‘Ramadan in Dubai’, the second stage of its “Summer is Dubai” campaign aimed at positioning Dubai as the No.1 family tourism destination through a number of traditional and cultural activities inspired by the spirit and values of the Holy Month.
‘Ramadan in Dubai’ will transform the city, which is a melting pot of cultures, into a hub for Islamic, community, social and cultural activities that will focus on the Islamic values of compassion, giving and sharing. ‘Ramadan in Dubai’” will also provide people of different cultural backgrounds a valuable insight into Emirati hospitality, traditions and culture.
Dubai International Holy Quran Award
One of the main events of ‘Ramadan in Dubai’ is the Dubai International Holy Quran Award from 1- 20 Ramadan, which is an annual award given for memorization of the Quran sponsored by the Government of Dubai. Dubai International Holy Quran Award will also feature a series of lectures highlighting Islamic values.
Dubai’s Department of Tourism and Commerce Marketing will organize the 12th Ramadan Forum from 12-23 July at Dubai World Trade Centre, featuring an inspirational line-up of educational and community activities, training workshops, and lectures by Islamic scholars in Arabic, English, Tagalog, Malayalam and Urdu.
Modhesh World, the region’s largest indoor family edutainment venue, will be open throughout ‘Ramadan in Dubai’ and beyond till 28 August at the Dubai World Trade Centre. Modhesh World will be open during Ramadan from 12pm to midnight on all days expect Fridays, when it will be open from 5pm to midnight.
Visitors to Dubai will walk into a welcoming ambience right from the time they step off at Dubai International Airport with the attractive décor across the city capturing the essence of the Holy Month. Several leading hotels and other public places will be hosting Ramadan tents for those wishing to break their fast at Iftar, as well as having meals during Sohour.
A rewarding Ramadan
Visitors can continue to avail themselves of attractive discounts of up to 75 % that are being offered by participating malls and over 6,000 retail outlets in Dubai. During ‘Ramadan in Dubai’, shoppers spending Dhs. 200 at a participating mall are entitled to participate in the “Summer is Dubai” Eid promotion to win a total of 1 Million dirhams worth of gold and 1 million dirhams worth of scratch and win gift vouchers. An ‘End of Season’ promotion that will follow will offer a grand prize of 1 million dirhams with the Millionaire raffle draw being scheduled for 7th September. In addition to making Ramadan shopping an enriching experience, leading hotels will also be offering family packages including one that allows children Under 12 to stay for free.
Dubai Sports World
The largest ever indoor sports festival, Dubai Sports World at Dubai World Trade Centre will offer sports enthusiasts of all ages to enjoy an unrivalled experience within a purpose built multi-sport arena throughout Ramadan till 21 August.
Dubai Festivals & Retail Establishment
Khaled Al Najjad
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