Thursday, October 28, 2021

Close-up with Poly’s New Pro-Grade Video Conferencing Devices unveiled at GITEX 2021

 Poly Studio X70 and Poly Studio E70 designed to generate meeting equality

Dubai, United Arab Emirates-Wednesday 27 October 2021 [ AETOS Wire ]

Poly (NYSE: POLY) announced the addition of the Poly Studio X70 and Poly Studio E70 to its family of video conferencing solutions at Zoomtopia 2021. The Poly Studio family is designed to upgrade the video collaboration experience and generate meeting equality by bringing pro-grade audio and video to large workspaces.

Your own production studio

The lineup of Poly Studio video conferencing gear brings broadcast-quality video to every meeting, regardless of the participants’ location, so participants can be seen brilliantly and heard clearly. The Poly Studio X70 and Poly Studio E70 feature Poly Director AI technology, which includes Acoustic Fence, and NoiseBlockAI, ensures that meetings have the feel of a real live broadcast-quality production with its own in-room director.

The new devices come in the wake of emerging trends that are set to shape the future of remote and hybrid working environments across the globe and in the UAE in particular. According to the Poly Evolution of the Workplace survey, 44.40 percent of UAE workers noted that better equipment and technology would be the main drivers to return to the office in the future.

The report, which provides analysis on the findings of a survey of 7,261 hybrid workers from the UK, France, Germany, Spain, Sweden, Poland and the UAE, also revealed that 31.20 percent of the workers cited brainstorming and collaboration with their colleagues as some of the key reasons for their eventual return to the office with 40.70 percent of female workers compared to 26.22 percent of workers concurring.

Poly DirectorAI is the brain behind Poly’s cutting-edge video experiences. It uses AI and machine learning technology to deliver real-time automatic transitions, framing and tracking that make everyone feel like they are in the room together. Poly DirectorAI perfects the hybrid working experience by seamlessly connecting those in the meeting room to those joining remotely.

The Poly Studio E70 intelligent camera and Poly Studio X70 video bar are both Zoom-certified solutions that will support Zoom Rooms Smart Gallery to bring meeting equality to medium and large rooms. Zoom Rooms Smart Gallery will use AI to create a gallery view, and send up to three unique video streams to frame-up in-room participants to remote attendees, to make sure everyone gets the face-to-face communication they crave.

“Having the best possible Zoom experience requires getting the best possible gear for your team’s home office and meeting rooms,” said Jeff Smith, Head of Zoom Rooms. “Poly’s pro-grade video conferencing devices and personal solutions are designed to deliver an equitable meeting for everyone by enabling features like Zoom Smart Gallery view to ensure everyone has their own virtual seat at the “table”.”

“At Poly we are committed to delivering a broadcast-quality experience through our video-conferencing gear,” said Beau Wilder, SVP and General Manager of Video Collaboration, Poly. “By incorporating film production rules and AI capabilities we are bringing meeting equality to participants in every style of room, regardless of their location.”

A star-studded line up

Poly’s suite video conferencing devices offer something for every workstyle and workspace – from personal video conferencing devices like the Poly Studio P Series, or the Poly Studio USB, Poly Studio X30 and Poly Studio X50 video bars for small, medium and large meeting rooms. These pro-grade devices deliver the best audio and video so you can command the conversation and make the most of your meetings, wherever work happens.

Conference Room Heroes

The Poly Studio X70 video bar and Poly Studio E70 intelligent camera are conference room heroes, offering the best audio and video meeting experience available for attendees in the room, and for those joining remotely, making either option the perfect choice for hybrid working environments.

Poly Studio X70 & Studio E70 notable features: 

Dual cameras with 4K sensors, NoiseBlockAI and Acoustic Fence technology to block out unwanted background noise

Ability to control lights, monitors and shades directly from the Poly TC8 screen via Poly’s partnership and integration with Extron

Native support and connectivity to your cloud-based video provider of choice, including Zoom

Added security with a motorized, integrated electronic privacy shutter

An air quality sensor that will provide additional meeting room analytics with Poly Lens (available March 2022)

World-class support with Poly Lens device support service, includes a 2-year, limited warranty and access to Poly's standard support. For additional peace of mind Poly+ paid subscription service extends the warranty by an additional year and offers 24/7 technology support for personal devices around the world

Pricing and availability

For more information on pricing and availability of the Poly Studio family, please visit:

Poly Studio E70: starting at $3,499 USD; now available worldwide

Poly Studio X70: starting at $6,999 USD; now available worldwide

About Poly

Poly (NYSE: POLY) creates premium audio and video products so you can have your best meeting -- anywhere, anytime, every time. Our headsets, video and audio-conferencing products, desk phones, analytics software and services are beautifully designed and engineered to connect people with incredible clarity. They're pro-grade, easy to use and work seamlessly with all the best video and audio-conferencing services. Poly MeetingAI delivers a broadcast-quality video conferencing experience with Poly DirectorAI technology which uses artificial intelligence and machine learning to deliver real-time automatic transitions, framing and tracking, while NoiseBlockAI and Acoustic Fence technologies block-out unwanted background noise. With Poly (Plantronics, Inc. – formerly Plantronics and Polycom), you'll do more than just show up, you'll stand out. For more information visit

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Melwyn Abraham

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