Thursday, December 13, 2018

The Brightline Initiative Announces Strategic Partnership with NetEase

China’s Tech Giant Joins the Brightline Coalition to Help Crack the Code of Success in Strategy Implementation in the Volatile World

NEWTOWN SQUARE, Pa.-Wednesday 12 December 2018 [ AETOS Wire ]

(BUSINESS WIRE)-- The Brightline Initiative announced today that NetEase (网易) joined its coalition as first founding member from the Asia region to help address the growing challenges of strategy implementation leveraging on insight and learnings from Chinese technology companies.

Launched in early 2017, the Brightline™ Initiative is a coalition, led by the Project Management Institute together with leading global organizations, dedicated to helping executives bridge the expensive and unproductive gap between strategy design and delivery. Brightline focuses its work on three key areas: Thought and Practice Leadership, Networking and Capability Building.

NetEase Hangzhou Research Institute Chief Executive Chen Gang said, “Historically NetEase has been paying close attention on strategy design and constantly request senior management to minimize the gap between strategy design and its delivery. The Brightline Initiative, with extensive knowledge and practice, is a world famous organization in this domain. We look forward to leverage this collaboration opportunity, to practice on large complicated projects for advanced industries, such as Artificial Intelligence and Augmented Reality, and together with Brightline Initiative to explore the best practice to connect strategy design and delivery.”

Strategy is a living thing that adapts. In a world with constant disruptions, an organization needs to engage with its ecosystem in designing and implementing its strategy. Collaboration, communication, knowledge, and capabilities form the cornerstones of successful strategy implementation.

Brightline Executive Director Ricardo Vargas highlighted, “The partnership with NetEase further strengthens the Brightline coalition and our mission in bridging the gap between strategy design and delivery. NetEase brings its vigorous innovative practices in technologies such as Artificial Intelligence, Augmented Reality and Blockchain and unique perspective of the Asian region. NetEase’s fresh thinking on adapting and implementing dynamic strategic initiatives in the age of disruptive technologies will add enormous value in our collective quest on how to succeed in strategy initiative management in this volatile world.”

About Brightline Initiative

The Brightline™ Initiative is a coalition led by the Project Management Institute together with leading global organizations dedicated to helping executives bridge the expensive and unproductive gap between strategy design and delivery. Learn more at

Brightline Coalition

Project Management Institute – The Boston Consulting Group – Bristol Myers Squibb – Saudi Telecom Company – Lee Hecht Harrison – Agile Alliance – NetEase

Academic and Research Collaboration

MIT Consortium for Engineering Program Excellence – Technical University of Denmark – University of Tokyo Global Teamwork Lab – Blockchain Research Institute

About NetEase

NetEase is one of the largest Internet companies in China and has long been a pioneer in developing top Internet applications and services. With a strong sense of purpose, NetEase leverages its advanced technology and R&D capabilities to provide quality products and services, moreover to enhance the information exchange among users, ultimately to “bring power to the people”. Learn more at

This press release features multimedia. View the full release here:


Brightline Initiative
Qingqing Han
Head of Partnerships

Wang Yi
Manager, NetEase Public Relation Department

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