Wednesday, February 21, 2018

Capillary’s Digital Growth Initiative ‘Accelerate’ Partners with Google

DUBAI, United Arab Emirates-Wednesday, February 21st 2018 [ AETOS Wire ]

Capillary Technologies, Asia’s leading provider of Intelligent Customer Engagement software and services with strong presence in the MENA, announced that its digital growth initiative Accelerate has partnered with Google. This is to empower businesses with solutions to get ahead of the digital evolution and stay consumer ready.

Capillary Technologies, a SaaS (Software as a Service) major, offers a robust partner and customer service channel to support consumer facing businesses. The company has over 700 Capillary associates across 11 global offices are continually innovating to find new ways for brands to make their consumers' lives easier and experiences memorable.

With this partnership Accelerate officially becomes Google premier badge holder and Google’s channel partner. This recognition to Accelerate will help brands to drive increased conversions and better spend optimization through intelligently targeting the right consumer at the right time. This is amidst the increasing inclination of businesses to unify their multiple sales channels and derive greater Return on Investments (RoI) out of their digital marketing efforts. 

Commenting on this initiative, Mr. Soumajit Bhowmik, Director of Accelerate, said, “We are proud to be Google’s Premier Badge Channel Partner. The Accelerate team envisions this as a means to drive more relevant and targeted results for online as well as offline businesses by driving right customers through the right channel. We look forward to a greater market share of digital marketing spends of online or offline retailers and helping them make e-commerce profitable.”

“With this partnership, Accelerate will benefit with dedicated account management for efficient turn around timings, exclusive industry vertical insights, competitor data and Beta access to new products for associated clients to implement in their digital strategies. This will help brands better orchestrate their customer journeys to drive better conversations,” he added.

Mr. Bhowmik elaborated, “The increase in digital media consumption, has made it an important channel for brands to engage their consumers. Around 10 per cent of the brands marketing spends are invested in digital medium. In the current scheme of things, data sits in silos across the channels- both online and offline. We’re solving just this!”

“This recognition is a testimony to our uncompromising commitment towards client success through a sustainable and profitable e-commerce RoI. In a short span of time, we are working with more than 40 premium brands globally like HUL, W, Fair & Lovely, LuLu Webstore, Bata, amongst others and delivering cost-effective and RoI driven cutting edge performance marketing,” he further said.

Capillary Technologies is looking at this as a means to help accelerate partner businesses while working together to create a more targeted, strategic, and revenue driven approach for marketers across the world.

About Capillary Technologies

Since 2008, Capillary has been at the forefront of constant evolution in enabling consumer experience. Built on a big data platform, the Capillary CRM solution facilitated brands to use their existing infrastructure to identify and understand each consumer and directly communicate with them through mobile technology. Along with a revolutionary card-less, mobile first loyalty program, the SaaS solution closed the loop on customer acquisition, engagement and retention, finding takers across the world.

With the expansion of the e-commerce in the following decade, Capillary addressed another major pain point that several brands were facing, which was to quickly, easily and reliably establish an online presence. With the acquisition of e-commerce platform provider, MartJack (Anywhere Commerce), Capillary helped brands deliver enriched online experience with ease. Other products, developments and powered brands to look beyond just their physical stores or online portals to explore multiple engagements and commerce channels were emerging at the time.

As these interaction channels continue to evolve, providing a consistent consumer experience across all of them, is becoming increasingly difficult for brands. As consumers expect a connected and seamless experience, Capillary has developed products that help brands get a 360° single view of customer and inventory across all channels, so they could stitch together previously siloed customer journeys with data, and build unified, cross channel strategies that deliver a consistent, omnichannel experience .In this era of Artificial Intelligence, we continue to innovate and find ways to help brands stay consumer ready and deliver newer, better experiences into the future.


Watermelon Communications

Rasheed Palliyalil / Aisha Shaikh

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