Sunday, October 22, 2017

TP-Link MEA Partners with Areej Group for SMB Products in Middle East

 Networking Vendor Partners With UAE-based Distributor to Grow SMB Offerings in the Region

Dubai, United Arab Emirates -Sunday, October 22nd 2017 [ AETOS Wire ]

TP-Link Technologies Co Ltd, a global provider of SOHO, SMB networking products and wireless LAN solutions, has announced that it has appointed Dubai headquartered Areej Group as its official distributor in the UAE market for the SMB products.

The deal was signed between Denny Liang, Vice President TP-Link MEA FZE and Sameer Alsayed Hussain, CEO and Founder, Areej Group.

According to the vendor which makes a broad range of products to the consumer, SOHO and SMB markets, including Wireless solution, ADSL, Routers, Switches, IP Cameras, Powerline Adapters, Print Servers, Media Converters and Network Adapters, the agreement with Areej Group is aimed at developing and cementing its footprint in the SMB segment across the Middle East.

Liang said the company is happy to announce Areej Group as the official distributor of the entire SMB product range and solutions. “We are delighted to have Areej Group as the official and authorised distributor to the TP-Link assembly,” Liang said. “The SMB segment for TP-Link is showing great potential for growth and joining hands with a distributor that has a strong track record will strengthen the offerings we take to the regional channel.”

He added that TP-link has selected to partner with Areej Group because of its solid track record in serving the SMB sector in the UAE and the rest of the region. “We are poised to grow our SMB offerings with Areej Group and the company is a great fit for us and the channel partners serving the SMB market,” he said.

Hussain added that: “The Areej story has been underpinned by robust growth over the past decade and today we employ 200 employees in 11 locations across four countries. We are well placed to service the market requirements across the retail, distribution and corporate segments.”

He added that having a strong security portfolio within Areej Group, the company is looking forward to working with TP-Link with its comprehensive SMB networking solutions. “We currently work with multinational corporations (MNCs) offering a wide array of solutions to countries within Africa and the Middle East. “Our products service multiple industries such as aviation, construction, retail, hospitality, tourism, and oil and gas,” he said.

“We both want to develop and grow the SMB business and the partnership between the two companies will help channel partners to enjoy the benefits of products and solutions from a global multinational networking vendor.”

About TP-Link

TP-Link is a global provider of SOHO & SMB networking products and the World's No.1 provider of WLAN products, with products available in over 120 countries to tens of millions customers. Committed to intensive R&D, efficient production and strict quality management, TP-Link continues to provide award-winning networking products in Wireless, ADSL, Routers, Switches, IP Cameras, Powerline Adapters, Print Servers, Media Converters and Network Adapters for Global end-users.

Based on the confidence of tens of millions of customers, TP-Link is now growing to become one of the most competitive providers of networking products with aspirations to become one of the top 3 networking brands in the world and striving for a larger global market share, while further advancing in the world of networking to better serve our most valued customers with products that make their lives easier.

About Areej Group

The Areej Group was founded in 2003 and since has focused on providing cutting edge security technology that is positioned to service both public and private sectors throughout the Middle East. The Areej story has been underpinned by robust growth over the past decade; and today we employ over 70 employees throughout the United Arab Emirates. Our 6 branch network in the UAE is well placed to service the market’s security requirements across the retail, distribution and corporate segments. More recently, we acknowledge the growing security risks in a number of countries throughout the Middle East and therefore have expanded our branch network to Iraq and service the market to ensure communities are receiving the adequate protection required.

At Areej Group our philosophy is to ‘think security’, our aim is to ensure that the countries we operate within have the most innovative technology and solutions making each jurisdiction a safer place.



Sadaf Mazhar, Marketing Specialist

Tel: +97143966356 Ext. 118

Fax: +97143795721

Mobile. +97156198 1540



Dolly Lakhani,  Marketing Executive

Office. (+971)043966356

Mob. (+971)506741731; 0561981527


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