Oral‑B Announces The Big Rethink 2026, Launching One of Europe’s Largest Disability‑Focused Oral Health Studies>

(BUSINESS WIRE)--Oral‑B today announces The Big Rethink 2026, the next evolution of its flagship oral health inclusion programme, developed in partnership with the International Association for Disability and Oral Health (iADH). The new phase introduces Project Steady, one of Europe’s largest real‑world studies exploring oral care experiences among people with disabilities, their carers and dental professionals. The programme aims to reduce everyday barriers to oral care through inclusive design, evidence-based research and professional education. Oral health for Whole-Body Health Since its launch in 2022, The Big Rethink has been grounded in a clear belief: oral health is fundamental to whole‑body health, confidence and quality of life. For people with disabilities, barriers to daily oral care can have wider health and social implications - making inclusion an essential part of improving oral health outcomes. The mouth is the gateway to the body and therefore acts as a mirror to your overall health. According to the World Health Organisation (WHO) oral disease affects nearly 3.5 billion people,1 Oral-B is on a mission to make the invisible connection...(BUSINESS WIRE)--Oral‑B today announces The Big Rethink 2026, the next evolution of its flagship oral health inclusion programme, developed in partnership with the International Association for Disability and Oral Health (iADH). The new phase introduces Project Steady, one of Europe’s largest real‑world studies exploring oral care experiences among people with disabilities, their carers and dental professionals. The programme aims to reduce everyday barriers to oral care through inclusive design, evidence-based research and professional education. Oral health for Whole-Body Health Since its launch in 2022, The Big Rethink has been grounded in a clear belief: oral health is fundamental to whole‑body health, confidence and quality of life. For people with disabilities, barriers to daily oral care can have wider health and social implications - making inclusion an essential part of improving oral health outcomes. The mouth is the gateway to the body and therefore acts as a mirror to your overall health. According to the World Health Organisation (WHO) oral disease affects nearly 3.5 billion people,1 Oral-B is on a mission to make the invisible connection...{}