Friday, August 7, 2026

NetApp Acquires JetStream Software to Advance Cyber Resilience and Data Protection for the AI Era

 SAN JOSE, Calif. - Thursday, 06. August 2026



Acquisition strengthens NetApp’s portfolio with recovery and mobility capabilities that help organizations reduce risk and accelerate transformation


 


(BUSINESS WIRE)--NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced it has acquired JetStream Software, a leader in VMware disaster recovery and migration.


Enterprise customers continue to rely on VMware for many of their most critical applications. As organizations evaluate cloud adoption, they often seek ways to transition workloads while minimizing cost, complexity, and operational disruption. For many, disaster recovery serves as a practical first step, with production workloads migrating over time as cloud strategies mature.


“Data has become the foundation for business growth, AI innovation, and operational continuity,” said George Kurian, Chief Executive Officer at NetApp. “As customers look to unlock greater value from their data while strengthening protection against disruption, bringing JetStream into NetApp expands our ability to help keep their data secure, available, and ready for what comes next. This acquisition further positions NetApp as a leader in enterprise resilience and data protection.”


By adding JetStream’s technology to NetApp, customers will be able to protect VMware environments running on virtually any storage platform and recover them on NetApp first-party storage offerings such as Azure NetApp Files.


“Customers want to move to the cloud on their schedule, not their infrastructure’s schedule,” said Pravjit Tiwana, Senior Vice President and General Manager, Cloud Storage and Services at NetApp. “JetStream helps customers start with disaster recovery and seamlessly evolve to production in the cloud. Together, we’re making our cloud offerings within hyperscalers the easiest destination for enterprise VMware workloads.”


JetStream complements NetApp’s existing SnapMirror technology, which remains the preferred replication solution for NetApp environments. Together, the combined portfolio enables NetApp to protect both existing NetApp deployments, and the much broader VMware installed base running on third-party storage.


With this acquisition, NetApp expands its ability to help enterprises protect applications, accelerate cloud migration, and modernize infrastructure while giving customers the flexibility to move at their own pace.


“Customers want solutions that help them evolve their environments without adding complexity,” said Tom Critser, Co-Founder and Chief Executive Officer at JetStream Software. “Joining NetApp allows us to bring our technology to more organizations worldwide and deliver even greater value by combining our expertise with NetApp’s industry-leading data services and cloud storage portfolio.”


"Safe Harbor" Statement Under U.S. Private Securities Litigation Reform Act of 1995


This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements about the anticipated benefits of the acquisition of JetStream Software, including the ability to strengthen protection against disruption, keep customers’ data secure, available, and ready for what comes next, help enterprises protect applications, accelerate cloud migration, and modernize infrastructure, our business, economic and market outlook; our overall future prospects; demand for our AI solutions and other offerings; and our ability to deliver increasing results and value for our stakeholders. These and other important factors are described in reports and documents we file from time to time with the Securities and Exchange Commission, including the factors described under the sections titled "Risk Factors" in our most recently filed annual report on Form 10-K and quarterly report on Form 10-Q. All statements made in this release are made only as of the date set forth at the beginning of this release. We disclaim any obligation to update information contained in this press release whether as a result of new information, future events, or otherwise.


Statement of Product Direction


This press release discusses NetApp's vision for future innovation, including the anticipated alignment of JetStream Software's technology with NetApp’s portfolio. This information is shared solely for informational purposes and should not be relied upon in making purchasing decisions. NetApp makes no commitment and has no obligation to develop or deliver any products, services, integrations, or any related features, material, code or functionality described herein, including any capabilities resulting from the acquisition of JetStream Software. The development, release and timing of any features or functionality for NetApp products and services, including those offering JetStream Software's technology, remains at the sole discretion of NetApp. NetApp's strategy and possible future developments, product and platform directions, and functionality, including plans related to JetStream Software's technology, are all subject to change without notice. We disclaim any obligation to update information contained in this press release whether as a result of new information, future events, or otherwise.


About NetApp


For more than three decades, NetApp has helped the world’s leading organizations navigate change – from the rise of enterprise storage to the intelligent era defined by data and AI. Today, NetApp is the Intelligent Data Infrastructure company, helping customers turn data into a catalyst for innovation, resilience, and growth.


At the heart of that infrastructure is the NetApp data platform – the unified, enterprise-grade, intelligent foundation that connects, protects, and activates data across every cloud, workload, and environment. Built on the proven power of NetApp ONTAP, our leading data management software and OS, and enhanced by automation through the AI Data Engine and AFX, it delivers observability, resilience, and intelligence at scale.


Disaggregated by design, the NetApp data platform separates storage, services, and control so enterprises can modernize faster, scale efficiently, and innovate without lock-in. As the only enterprise storage platform natively embedded in the world’s largest clouds, it gives organizations the freedom to run any workload anywhere with consistent performance, governance, and protection.


With NetApp, data is always ready – ready to defend against threats, ready to power AI, and ready to drive the next breakthrough. That’s why the world’s most forward-thinking enterprises trust NetApp to turn intelligence into advantage. Learn more at www.netapp.com or follow us on X, LinkedIn, Facebook, and Instagram. NETAPP, the NETAPP logo, and the marks listed at www.netapp.com/TM are trademarks of NetApp, Inc. Other company and product names may be trademarks of their respective owners.


About JetStream Software


JetStream Software Inc., a leader in cyber resilience technology, provides cloud service providers (CSPs) and enterprise customers a simpler and more cost-efficient way to protect and recover workloads across cloud and multi-cloud infrastructures. JetStream Software complements hyperscale VMware-based cloud infrastructures, as well as protecting customers cloud native workloads. JetStream Software is headquartered in San Jose, California, with a subsidiary in Bangalore, India. Learn more at www.jetstreamsoft.com, and follow the company on LinkedIn.


 


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Contacts

Media Contact:

Kenya Hayes

NetApp

kenya.hayes@netapp.com


Investor Contact:

Kris Newton

NetApp

kris.newton@netapp.com

Thursday, August 6, 2026

Yellow Card Secures $40 Million in Strategic Equity Funding to Further Global Expansion

 (BUSINESS WIRE)--Yellow Card, a leading global stablecoin infrastructure provider, today announced the successful closing of a $40 million strategic funding round, with investment from SC Ventures by Standard Chartered, Sony Innovation Fund, Polychain Capital, Blockchain Capital, and additional strategic investors. The funding will scale Global USD Accounts, Yellow Card's end-to-end dollar account for businesses, and expand the stablecoin rails connecting it to markets worldwide. This brings Yellow Card's total financing to over $120 million in equity financing.


“Stablecoins are here to stay, but their adoption will depend on robust infrastructure and clear real-world utility. Yellow Card is building those rails for businesses across Africa, enabling them to access and move value efficiently across markets. We believe YC is well positioned to scale across Africa and beyond and look forward to supporting its next phase of growth,” said Alex Manson, CEO of SC Ventures.


The investment from Sony Innovation Fund reflects growing institutional interest in stablecoins for payments globally and will allow Yellow Card to deepen its reach in Asia-Pacific.


“Sony Innovation Fund is actively investing across the web3 technology stack, and we are excited to back Yellow Card as it builds the stablecoin infrastructure layer that emerging markets need to move money faster, more reliably, and at global scale,” said Austin Noronha, Managing Director, Sony Ventures-US. “By combining robust APIs, deep local fiat rails, institutional-grade security, and a strong regulatory-first approach, Yellow Card is making stablecoin-powered payments practical for banks, fintechs, and enterprises. As the company rapidly expands beyond Africa into broader emerging markets across LATAM, EMEA, and APAC, we look forward to supporting its vision of becoming a trusted bridge between traditional finance and the next generation of digital money.”


“This investment is a vote of confidence in what we've spent years building: the infrastructure that lets global businesses move money without a traditional correspondent banking. But the bigger opportunity now is connecting banks themselves to stablecoin rails. When institutions plug into this infrastructure, they're not just modernizing payments, they're unlocking dollar access for millions of businesses that traditional correspondent banking has left behind. Money should move at the speed and convenience of the internet, and increasingly, banks want to move with it,” said Chris Maurice, CEO and Co-Founder of Yellow Card.


The financing will help deliver Global USD Accounts to more businesses, giving them a single account to hold U.S. dollars, hold and swap stablecoins, manage treasury, and collect and disburse local currencies on domestic rails in over 50 countries. The accounts run on infrastructure Yellow Card has operated for years, and the new funding deepens the company's presence in Latin America and Asia Pacific, and expands the local payment rails and currency coverage needed to scale globally. Global USD Accounts are already used and trusted by many of Yellow Card's customers, including Visa and Western Union.


Yellow Card has facilitated over $10 billion in transactions across its network. The company supports more than 50 currencies, and holds relevant licenses, authorizations and registrations in 22 jurisdictions across North America, Europe, and Africa. Strategic partnerships with Visa, Mastercard, PayPal, and Coinbase have positioned the company as an infrastructure layer for global payments players.


About Yellow Card


Yellow Card is a leading global stablecoin infrastructure provider, enabling banks, fintechs, and multinational businesses to access US dollars, manage treasury, and move money across borders. Supporting more than 50 currencies, Yellow Card combines global reach with deep emerging markets coverage, and is trusted by customers including Visa and Western Union. For more information, visit yellowcard.io.


 


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Media Enquiries Contact:

press@yellowcard.io

Naser Taher, Chairman and Founder of MultiBank Group, Honored by H.H. Sheikh Nahyan bin Mubarak Al Nahyan with the Golden Excellence Award for FinTech, Digital Asset and Blockchain Excellence

 DUBAI, United Arab Emirates - Thursday, 06. August 2026 AETOSWire  



The recognition honors Naser Taher and MultiBank Group for its revolutionary advances in regulated digital assets, blockchain, and real-world asset tokenization

 


 


(BUSINESS WIRE)--Naser Taher, Chairman and Founder of MultiBank Group, has been honored with the Golden Excellence Award for FinTech, Digital Asset and Blockchain Excellence at the 9th Golden Excellence Awards 2026. The award was presented by H.H. Sheikh Nahyan bin Mubarak Al Nahyan, UAE Cabinet Member and Minister of Tolerance & Coexistence.


The recognition reflects MultiBank Group’s continued expansion into regulated digital assets through mb.io, the Group’s VARA-regulated cryptocurrency exchange. Through mb.io, clients can access crypto spot trading, including the Group’s global ecosystem utility token, $MBG, alongside seamless on- and off-ramp solutions and high-volume trading through a dedicated OTC desk.


In his comments, Naser Taher, Chairman and Founder of MultiBank Group, said: "This award reflects the collective efforts of the entire MultiBank Group team and our commitment to innovation, trust, and, most importantly, regulation. Over the past two decades, we have built MultiBank Group on a foundation of compliance, integrity, and scale, and we are applying that same discipline to digital assets through mb.io."


The award marks another significant milestone in MultiBank Group’s digital asset journey, reinforcing its commitment to innovation and the continued growth of mb.io as a regulated and trusted gateway to the cryptocurrency market.


ABOUT MULTIBANK GROUP


MultiBank Group, established in California, USA in 2005, is a global leader in financial derivatives, serving over 2 million clients across 100 countries, and boasts a daily trading volume that exceeds $35 billion. Renowned for its innovative trading solutions, robust regulatory compliance, and exceptional customer service, the Group offers an array of brokerage services and asset management solutions. It is regulated across five continents by 18+ of the most reputable financial authorities globally. The group’s award-winning trading platforms offer up to 1000:1 leverage on a diverse range of products, including Forex, Metals, Shares, Commodities, Indices, and Cryptocurrencies. MultiBank Group has received over 80 financial awards recognizing its trading excellence and regulatory compliance. For more information, visit MultiBank Group’s www.multibankgroup.com.


About mb.io


mb.io is the crypto exchange division of MultiBank Group regulated by VARA in the UAE and AUSTRAC in Australia. Headquartered in Dubai, the platform offers crypto spot trading, including the Group’s global ecosystem utility token, $MBG, alongside seamless on- and off-ramp solutions and high-volume trading through a dedicated OTC desk. The platform is built for customers who want access to cryptocurrencies without compromising regulatory oversight or transparency. Learn more at mb.io.


 


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Contacts

Nikolas Neofytou

Head of Direct Buys

nikolas.neofytou@multibankfx.com

Purina Named as First Publicly Announced NIQ ConnectAI Charter Client

CHICAGO - Thursday, 06. August 2026


Purina is among the first companies working with NIQ forward-deployed engineers to bring consumer intelligence into enterprise AI workflows


Five global companies have joined the ConnectAI Charter Program, with individual client announcements and case studies to follow across personal care, pet care, beauty and beverages


(BUSINESS WIRE) -- NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today named Purina as the first publicly announced client in its ConnectAI Charter Program. The announcement follows NIQ’s launch of the program with five global organizations across personal care, pet care, beauty and beverages, with additional client announcements and case studies expected as engagements advance.


Through ConnectAI, NIQ forward-deployed engineers and data scientists are working within Purina’s technology environment to explore how NIQ consumer and market intelligence can support everyday AI-enabled workstreams and help teams access relevant insights more efficiently.


"Understanding the needs of pet owners requires a clear view of how consumer behaviors, shopping habits, and category trends are evolving,” said Brian Donovan, Strategy and Insights, Purina. “Purina is working with NIQ to explore how its trusted intelligence can be incorporated into Purina’s everyday, AI-enabled workstreams, helping our teams access relevant consumer insights more efficiently and make informed decisions with greater confidence."


ConnectAI is an early offering within NIQ’s “Intelligence that Fuels AI” strategy and NIQ’s platform and builder model for turning consumer intelligence into decisions. It brings NIQ’s proprietary data, models, product content, analytical constructs and business context into clients’ own AI environments, where they can be combined with client data and systems to power agents and workflows around recurring business decisions.


ConnectAI complements NIQ’s purpose-built AI applications and commerce intelligence strategy, giving clients multiple ways to use NIQ intelligence: through NIQ products, within their own technology environments or through jointly developed workflows.


“Organizations are moving beyond AI experimentation and focusing on how to put AI to work in ways that are scalable, governed, and useful in real business environments,” said Jim Peck, Chairman and CEO, NIQ. “ConnectAI gives clients greater access to NIQ’s uniquely detailed intelligence while keeping our proprietary data and models protected. It allows us to support the AI programs clients are already building in a way that is repeatable, secure and designed to deliver ongoing value.”


Every ConnectAI charter engagement includes a dedicated team of forward-deployed engineers and data scientists who work alongside the client to configure agents and decision workflows around the organization’s operations, priorities, systems, and success measures. The model is designed to create repeatable platform services that can scale across organizations, while adapting to each client’s environment and critical workflows.


“The gap that matters in the next decade is not between companies that have AI and those that do not. Everyone will have AI,” said Irina Stoian, Chief AI Commercial Officer, NIQ. “It's between companies whose AI runs on real, grounded truth about consumers and markets, and companies whose AI is guessing. We are selecting a small number of clients to build that foundation with us, inside their operations, with our engineers at their side. For those who move now, the advantage compounds.”


Demand for ConnectAI is growing across FMCG and Tech & Durables as companies look to turn AI investment into business value. NIQ plans to add more charter clients in the next phase of the program, including retailers. Brands and retailers interested in working directly with NIQ forward-deployed engineering and data science teams to build AI-enabled decision workflows can express interest here.


FAQs


What is ConnectAI?

ConnectAI is NIQ’s platform and collaborative delivery model for integrating NIQ data, models, and business context into a client’s AI environment. It combines technology access with dedicated engineering and data science support to build workflows around specific business decisions.


How is ConnectAI different from existing NIQ products?

NIQ’s existing applications deliver intelligence through purpose-built NIQ experiences. ConnectAI allows clients to use NIQ intelligence within their own AI systems, applications, and workflows. The two approaches are complementary and allow clients to access NIQ capabilities in the way that best fits their business.


What are participating clients building?

Each engagement is tailored to the client. Potential use cases include demand forecasting, competitive intelligence, retail and shelf-assortment decisions, consumer and category trend detection, growth planning, and broader access to insights across the organization.


What does the NIQ builder team do?

NIQ assigns engineers and data scientists to work alongside the client’s technology, data, and business teams. Together, they configure data connections, business context, and AI-enabled workflows around the organization’s systems, priorities, and success measures.


Is ConnectAI available to all potential clients?

ConnectAI is currently being developed through an initial group of charter engagements. NIQ expects insights from these collaborations to inform the program’s continued development and future expansion.


How does ConnectAI fit within NIQ’s broader AI strategy?

ConnectAI is an early offering within NIQ’s “Intelligence that Fuels AI” pillar. NIQ’s broader strategy also includes purpose-built AI applications for commercial workflows and commerce intelligence for the emerging AI-driven shopping ecosystem.


About NIQ

NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.


With operations in more than 90 countries, NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™—helping brands and retailers understand what consumers buy, why they buy it, and what to do next.


For more information, please visit www.niq.com.


Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995, including statements regarding the anticipated capabilities and benefits of ConnectAI Charter Program Clients, the expected benefits of AI-enabled enterprise workflows, and the future adoption of AI-native operating models. Forward-looking statements can be identified by words such as "anticipate," "expect," "intend," "plan," "believe," "designed to," "explore," "future," "accelerate," "will," "should," "may," and similar references to future events or performance. These statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that are difficult to predict and many of which are outside our control, including changes in consumer preferences, economic conditions, technological developments, competitive dynamics, and our ability to develop, deliver and monetize new products and solutions. Actual results may differ materially from those expressed or implied. Additional information on these and other risks is contained in the "Risk Factors" section of our most recent Annual Report on Form 10-K and our subsequent filings with the U.S. Securities and Exchange Commission, available at www.sec.gov. Forward-looking statements speak only as of the date of this release, and we undertake no obligation to update them except as required by law.


All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.


© 2026 Nielsen Consumer LLC. All Rights Reserved.


NIQ-GENERAL


 


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Media Contact

Media.relations@nielseniq.com

LTM Collaborates with Chainguard to Strengthen Software Supply Chain Security through BlueVerse™ RightLogic

 MUMBAI, India - Thursday, 06. August 2026 AETOSWire Print 


(BUSINESS WIRE)--LTM, the Business Creativity partner to the world's largest enterprises, today announced a strategic collaboration with Chainguard, the trusted source for open source, to strengthen software supply chain security through BlueVerse™ RightLogic, LTM's cybersecurity assessment and risk assurance framework. The collaboration enables organizations to strengthen security while maintaining the speed and agility required for AI-enabled software development.


With BlueVerse RightLogic, LTM combines AI-powered cyber risk assessment with a growing ecosystem of technology partners to help enterprises identify, assess, and remediate cyber exposure while accelerating AI adoption. Chainguard strengthens the BlueVerse RightLogic ecosystem by helping enterprises secure open-source components from the outset, complementing LTM's cybersecurity services to close the gap between AI-speed discovery and enterprise-speed remediation.


As AI adoption accelerates, complex software supply chains and growing reliance on open-source components have made software supply chain security a strategic priority. With vulnerabilities now discovered and exploited at machine speed, organizations need trusted ways to manage open-source risk without slowing innovation.


Together, LTM and Chainguard will help enterprises:


Strengthen software supply chain security across modern application environments.

Improve visibility into open-source software risk.

Enhance cyber resilience by addressing software supply chain exposure.

Build secure foundations for AI and digital transformation initiatives.

"Organizations today are looking beyond vulnerability management to building trusted software supply chains. Through our collaboration with Chainguard, we're helping clients secure open-source software, reduce software supply chain risk and build resilient foundations for AI-driven innovation," said Krishnan Iyer, Chief Growth Officer, LTM.


"Enterprises everywhere are accelerating how fast they build and ship software with AI, but few are slowing down to inspect the open-source powering it. The only real fix is making sure the components going into that software are trustworthy from the start. Through Chainguard’s partnership with LTM, we're helping organizations move at AI speed with confidence in their entire software supply chain," said Dan Lorenc, CEO and Co-founder, Chainguard.


The collaboration with Chainguard represents an important milestone in the continued expansion of the BlueVerse RightLogic ecosystem. By bringing together leading cybersecurity technology partners with LTM's consulting, implementation and managed security services, BlueVerse RightLogic enables enterprises to take a holistic approach to identifying, prioritizing and addressing cyber risks across AI, applications, infrastructure, identities and software supply chains.


Click here to learn more to know more about LTM x Chainguard partnership.


About LTM


LTM — a Larsen & Toubro Group Company — is an AI-centric global technology services company and the Business Creativity partner to the world’s largest enterprises. We bring human insights and intelligent systems together to help clients create greater value at the intersection of technology and domain expertise. Our capabilities span integrated operations, transformation, and business AI — enabling new ways of working, new productivity paradigms, and new roads to value. Together with over 87,000 employees across 40 countries and our global network of partners, LTM owns outcomes for our clients, helping them not just outperform the market, but Outcreate it. Read more at LTM.com.


 


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Contacts

Media Contact: Gitanjali Sreepal, Global Media Relations, gitanjali.sreepal@ltm.com

teamLab Borderless in Tokyo Welcomes Over 4 Million Visitors from more than 185 Countries

 


TOKYO - 

Approximately 1 in every 12 travelers from the United States and 1 in every 9 travelers from Australia visiting Japan visit teamLab Borderless


(BUSINESS WIRE) -- teamLab Borderless: MORI Building DIGITAL ART MUSEUM (teamLab Borderless) in Tokyo has welcomed over 4 Million visitors as of July 31, 2026, approximately 2 years and 5 months since its opening.*1


These visitors arrived from more than 185 countries and regions. International visitors account for approximately 70% of the total number. Many of these international visitors travel from distant countries and regions, including the United States, Australia, Canada, the United Kingdom and Germany.


Among those who visited Japan between February 2024 and June 2026, approximately 1 in every 12 travelers from the United States, and 1 in every 9 travelers from Australia visited teamLab Borderless.*2


teamLab Borderless was selected by the U.S. based international news magazine, TIME as one of the “World's Greatest Places 2024.”


*1 According to ticket purchase data from the official teamLab Borderless website (survey period: February 9, 2024 - June 30, 2026)

*2 According to ticket purchase data from the official teamLab Borderless website (survey period: February 9, 2024 - June 30, 2026), and the Japan Tourism Statistics released by the JNTO.


teamLab Borderless: MORI Building DIGITAL ART MUSEUM


teamLab Borderless is a world of artworks without boundaries, a museum without a map created by art collective teamLab. Artworks move out of rooms, relate to other works, influence each other, and at times intermingle, without boundaries. Through this group of works, one continuous world without boundaries is created. Immerse your body in borderless art. Wander, Explore, and Discover in One Continuous Borderless World.


teamLab Borderless: MORI Building DIGITAL ART MUSEUM


https://www.teamlab.art/e/tokyo/

#teamLabBorderless

Azabudai Hills Garden Plaza B B1 (5-9, Toranomon, Minato-ku, Tokyo)


Hours


8:30 AM - 9:00 PM

*Subject to change

*Last entry: 8:00 PM

*EN TEA HOUSE opens 30 minutes after the museum opening time, and last orders are taken 30 minutes before closing.


Closed


Tuesday, August 25

Tuesday, September 8

Tuesday, October 20

*Subject to change


Press Kit


https://www.dropbox.com/sh/ktiauv5xq8s0jzr/AAASjm3y4EKWTqRidKoIuCM5a?dl=0


 


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Contacts

Media Inquiries

teamLab

Media Inquiries: https://forms.gle/KX3NXcqtb17qGVKM8

E-mail: lab-pr-info@team-lab.com


 

‘Cheers to Beer’ Celebrates the Drink at the Heart of Life’s Meaningful Moments

LONDON - Wednesday, 05. August 2026 

World’s Leading Brewer, AB InBev, Celebrates Beer as the Drink for Moderation and Socialization

 

(BUSINESS WIRE)--Ahead of International Beer Day on August 7th, AB InBev, the world's leading brewer, launched “Cheers to Beer,” a new global campaign celebrating the timeless role beer plays in culture and communities around the world.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260805206698/en/

The campaign is anchored by a new film, created in partnership with Wieden+Kennedy, that celebrates the many moments of cheers that beer creates across geographies and generations. The film, which will be amplified globally, reinforces beer's role in life’s meaningful moments, big and small.

“Beer is universal and woven into cultures and communities around the world,” said Michel Doukeris, CEO, AB InBev. “No matter who you are, what you do for a living, or where you live, when someone says, ‘Let’s grab a beer,’ you know it means something more. It’s an invitation to celebrate or to simply connect.”

Beer’s enduring relevance is reinforced by a new whitepaper from Ipsos and IWSR, which shows that even in a world overflowing with choice, beer continues to lead the alcohol category. Among legal-drinking-age adults who consume alcohol, 73% choose beer1. It also represents approximately 93% of total no-alcohol volume – more than 30 times larger than any other category – while beer and beyond beer accounted for about half of global beverage alcohol servings in 2025.

As consumers make more intentional choices about what, when, and how they drink, the research finds that beer remains well positioned to meet evolving preferences around key trends: moderation, experiences, premiumization and affordability, flavors and convenience, and trust.

“As consumers focus their spending on meaningful moments, our research shows a clear momentum for beer and beyond beer among the alcohol category,” said Marten Lodewijks, IWSR Managing Director & President. “Premium beer continues to outperform much of the category, while no-alcohol beer accounts for the vast majority of no- and low-alcohol beverage consumption. Together, these trends underscore beer’s relevance in shaping the alcohol category.”

The launch of “Cheers to Beer” follows AB InBev's Q2 2026 results, reflecting the continued strength of the beer category with revenue growth of 5.6% and beer volume growth of 1.1%. For Q2 2026, AB InBev also saw no-alcohol beer grow 27%, Beyond Beer grow 44%, and its Balanced Choices portfolio grow 13% – highlighting how beer is well positioned to meet evolving consumer preferences.

There are many reasons to love beer.

Beer is social – Beer brings people together. From major cultural moments like the NBA finals, Wimbledon, and The FIFA World Cup™, to backyard gatherings and concerts, it’s a beverage to connect, to celebrate, and to share.

Beer is the drink for moderation – With a lower alcohol by volume and a broad portfolio of no- and low-alcohol options, beer offers consumers choice for responsible enjoyment.

Beer is natural – Beer starts with simple ingredients like grains, hops, yeast, and water, and has been brewed using the same process for thousands of years.

Beer is local – Sourced from local farmers and brewed with exquisite craftmanship, beer is deeply rooted in the places where it is made and enjoyed.

Beer offers choice – With no-alcohol, gluten-free, low-carb, low-calorie, and sugar-free options, beer continues to evolve to meet a wide range of preferences and occasions.

Beer drives economies – Beer supports communities, with 1 in every 100 jobs globally tied to beer.

More than just a drink, beer is a universal driver of connection – bringing people together across cultures, communities and generations, one “cheers” at a time.

About AB InBev
Anheuser-Busch InBev (AB InBev) is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). As a company, we dream big to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, move our industry forward and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. Beer is the drink for moderation, and for over a century, AB InBev has championed responsible drinking. We are committed to providing our consumers with Balanced Choices to enjoy on any occasion. We also invest in marketing that aims to reinforce positive behaviors, and we work with communities, customers, and partners to promote responsible consumption through evidence-based initiatives.
Our diverse portfolio of well over 400 beer brands includes global brands Budweiser®, Corona®, Stella Artois® and Michelob Ultra®; multi-country brands Beck’s®, Hoegaarden® and Leffe®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 137 000 colleagues based in more than 40 countries worldwide. For 2025, AB InBev’s reported revenue was 59.3 billion USD (excluding JVs and associates).

__________________

1 IWSR Bevtrac 2026, wave 2

 

 

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https://www.aetoswire.com/en/news/5082026566133

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