Monday, September 5, 2016

Fitbit Opens EMEA Headquarters in Dublin

Company focuses on EMEA growth with new office and announces a new Managing Director, Des Power

DUBLIN - Wednesday, August 31st 2016 [ME NewsWire]

(BUSINESS WIRE)-- Fitbit, Inc. (NYSE:FIT), the leader in the connected health and fitness category, today announced the opening of its Europe, Middle East and Africa (EMEA) headquarters in Dublin, Ireland and appointed a new Managing Director, Des Power. Ireland’s reputation for being a centre of innovation and providing top technology talent were important factors for Fitbit and will enable the company to further expand in the region as part of its global growth strategy.

The new Dublin office will serve as Fitbit’s EMEA headquarters and will house the strategic business functions for the region, including senior management roles, sales, marketing, operations, finance and customer support staff, which will provide targeted support to the millions of Fitbit users across the region. The company hopes to grow to approximately 50 people by the end of the year and has room for up to 100 by the end of 2017. With 150% year-over-year revenue growth in the European region in Q2 2016 compared to Q2 2015 and the ability to support five European languages across the Fitbit platform, the company’s new Dublin office comes at an ideal time to support Fitbit’s rapid growth and expansion while taking advantage of the highly skilled labour market in Dublin.

Speaking today at the opening of Fitbit’s new EMEA headquarters location on Baggot Street in Dublin, Minister for Jobs, Enterprise and Innovation Mary Mitchell O’Connor TD, said: “Today’s announcement is a further recognition of Ireland’s appeal as an international hub for successful companies such as Fitbit. Fitbit is one of the world’s most popular and fastest growing health and wellness companies, and I am delighted that they have selected Ireland as the location for their EMEA headquarters as it will provide exciting employment opportunities for our skilled workers. I wish Des Power and his team the utmost success in the coming years.”

“We’ve seen Dublin become a strategic hub for the technology industry as a centre for innovation and sourcing top talent in the region, and we look forward to building a strong team here to complement our offices around the world,” said Fitbit CEO and Co-Founder, James Park. “I’m excited to welcome Des to the team and back to his native Ireland. I have great confidence in our ability to further expand our business and help people across EMEA lead healthier, more active lives.”

As part of his new responsibilities, Des Power is tasked with expanding the company’s presence across the region. Des brings over 30 years of experience of leading teams and driving strong regional and global performance across Europe, the Americas and China. Previously, Des held various leadership roles at Philips and Harman International, and spent much of his career driving regional and global strategies across a range of popular consumer products from flat screen televisions to consumer audio products.

Fitbit pioneered the connected health and fitness market starting in 2007, and since then, has grown into a leading global health and fitness brand, shipping over 48.7 million devices globally as of Q2 16. As part of the Fitbit platform – consisting of devices, apps, social and motivational features, advice and personalized coaching – the company’s products help people lead healthier, more active lives by making behavioural changes such as exercising more, eating smarter, tracking their sleep and managing their weight.

About Fitbit, Inc. (NYSE: FIT)

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the connected health and fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit’s diverse line of award-winning products includes Fitbit Surge®, Fitbit Blaze™, Fitbit Charge 2™, Fitbit Charge HR™, Alta™, Fitbit Charge™, Fitbit Flex 2™, Fitbit Flex®, Fitbit One® and Fitbit Zip® activity trackers, as well as the Aria® Wi-Fi Smart Scale. Fitbit products are carried in 54,000 retail stores and in 64 countries around the globe. Fitbit Group Health uses the power of the Fitbit activity trackers, software, and services to deliver innovative solutions for corporate wellness, weight management, insurance and clinical research.

Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the US and other countries. Additional Fitbit trademarks can be found at www.fitbit.com/legal/trademark-list. Third-party trademarks are the property of their respective owners.

Connect with us on Facebook, Instagram or Twitter and share your Fitbit experience.

Forward-Looking Statements

This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties including, among other things, statements regarding Fitbit’s plans to add personnel to and build out strategic business functions in its Dublin office. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, including the effects of the highly competitive market in which we operate, including competition from much larger technology companies; any inability to successfully develop and introduce new products, features, and services or enhance existing products and services; product liability issues, security breaches or other defects; and other factors discussed under the heading “Risk Factors” in our most recent report on Form 10-Q filed with the Securities and Exchange Commission. All forward-looking statements contained herein are based on information available to us as of the date hereof and we do not assume any obligation to update these statements as a result of new information or future events.

Contacts

Fitbit, Inc.

Jen Ralls, 415-941-0037

PR@fitbit.com









Permalink: http://me-newswire.net/news/18557/en

SES and Fraunhofer HHI Demonstrate Virtual Reality via Satellite

 R&D showcase at IBC will offer viewers a fully immersive virtual reality experience

LUXEMBOURG - Monday, September 5th 2016 [ME NewsWire]

(BUSINESS WIRE)-- SES S.A. (Euronext Paris:SESG) (LuxX:SESG), together with Fraunhofer Heinrich Hertz Institute HHI Berlin, will demonstrate a groundbreaking R&D project at IBC this year showcasing the transmission of a 10K x 2K panoramic video signal via satellite to multiple devices.

The panoramic signal will be received at the SES stand and transmitted to an Ultra HD display, as well as a set of virtual reality (VR) head-mounted devices. The viewer can choose a viewing angle, zoom in and out, turn the picture on the TV display using a simple remote control - or choose to wear a VR headset, where the video signal is delivered simultaneously.

Filmed with Fraunhofer HHI's remarkable OmniCam-360 camera and transmitted via SES's ASTRA 19.2 degrees East orbital position, this demonstration will provide a first glimpse of what a future VR 360° video would look like. For the first time, it allows the viewer a truly immersive experience of being part of a virtual event, whether its sports, concerts or other live shows.

"We use a combination of technologies here exactly to showcase what is possible when using hybrid approaches," said Dr. Ralf Schäfer, Fraunhofer HHI's Head of Division Video. "There is no stadium in the world providing enough seats for all enthusiastic fans. So imagine a live event somewhere in the world - filmed with professional cameras like our OmniCam-360 and then delivered to a huge global audience via satellite. And every single viewer at home has the best seat in the middle of the show."

Thomas Wrede, Vice President Reception Systems at SES, added, "Satellites are the perfect distribution path for these new kinds of video experiences, as they can manage huge volumes of data being offloaded from terrestrial networks. Furthermore, technology standards like SAT>IP not only allow the viewers at home to pick and choose a device - the TV screen, tablet or virtual reality equipment - but also they can now choose their favourite viewing position."

Follow us on:

Twitter: https://twitter.com/SES_Satellites

Facebook: https://www.facebook.com/SES.YourSatelliteCompany

YouTube: http://www.youtube.com/SESVideoChannel

Blog: http://www.ses.com/blog

SES Pictures are available under http://www.ses.com/21472913/Our_Pictures

SES White papers are available under http://www.ses.com/18681915/white-papers

About SES

SES (Euronext Paris:SESG) (LuxX:SESG) is the world-leading satellite operator with a fleet of more than 50 geostationary satellites. Focusing on value-added, end-to-end solutions in four key market verticals (video, enterprise, mobility and government), SES provides satellite communications services to broadcasters, content and internet service providers, and mobile and fixed network operators, as well as business and governmental organisations worldwide. SES stands for long-lasting business relationships, high-quality service and excellence in the satellite industry. The culturally diverse regional teams of SES are located around the globe and work closely with customers to meet their specific satellite bandwidth and service requirements.

SES’s subsidiary, MX1, is one of the leading media service providers and offers a full suite of innovative digital video and media services.

Through its ownership of O3b Networks, a next generation satellite network combining the reach of satellite with the speed of fibre, SES significantly enhanced existing video and data capabilities. SES is the first satellite provider in the world to deliver a differentiated and entirely scalable GEO-MEO offer with powerful technical capabilities across numerous market segments and geographies.

At SES we are shaping new ecosystems and laying the groundwork for new foundations.

Further information available at: www.ses.com

About Fraunhofer HHI:

The Fraunhofer Heinrich Hertz Institute is a world leader in the development of mobile and fixed broadband communication networks and multimedia systems. From photonic components and systems through fiber optic sensor systems to video coding and transmission, the Fraunhofer HHI works together with its international partners from research and industry. www.hhi.fraunhofer.de

Contacts

SES

Markus Payer

Corporate Communications

Tel. +352 710 725 500

Markus.Payer@ses.com



Fraunhofer Heinrich Hertz Institute

Anne Rommel

Corporate Communications

Tel. +49 30 31002 353

anne.rommel@hhi.fraunhofer.de







Permalink: http://me-newswire.net/news/18579/en

Revive the moment with Adobe RGB wide color space through BenQ’s SW2700PT Photographer Monitor

Allows photographers to preserve the true colors captured, making the moment perfect

United Arab Emirates - Sunday, September 4th 2016 [ME NewsWire]

Leading human Technology and solutions provider BenQ launches their Photographer Monitor SW2700PT allowing for excellent 99% Adobe RGB color space, giving the user a wide color range and spectacular colors display.

BenQ understands photographers’ pursuit of perfect color and true-to-life image quality. The BenQ SW2700PT Photographer Monitor offers unparalleled technology to preserve your special moments.  Specially designed to bring out the best in color-sensitivity, BenQ Adobe RGB color space reproduces your images using the widest spectrum possible.

It also incorporates a brand new AU Optronics panel in the professional display, and includes a high quality light shading hood that complements any workstation.

QHD Resolution for the Sharpest Display

While editing or checking your work, the pixel density of these monitors gives the user the high performance needed for expressing your creativity in extreme details.

99% Adobe RGB

See the true colors of nature! Utilize a DSLR camera to its full potential with BenQ’s Adobe RGB color space, a set of new color management features that offer a greater range of color reproduction for shades of blue and green, resulting in a more realistic color representation for outdoor and nature photography.

10-bit Display for Extreme Color-Accuracy

Enjoy the smoothest shading and color transitions in natural gradations on a 10-bit display. The 10-bit display can create more than one billion colors to guarantee the silkiest and smoothest gradations.

Hardware Calibration

Hardware calibration allows the user to adjust the image processing chip in the monitor without changing the graphic card output data. This keeps images consistent with its original copies without being affected by graphic settings. In addition, the calibration results can be saved directly into the monitor under two of the preset modes.

Proprietary Palette Master Element Calibration Software

With the use of Palette Master Element and a calibrator, users can tune and maintain the color performance of the monitor at its most optimal state.

Support OS system: Win 7 / Win 8, OS 10.6.8-10.10

Support Calibrator: X-Rite i1 Display Pro / i1 Pro / i1 Pro 2 & Datacolor Spyder 4

14-bit 3D LUT & Delta E≤2

The 14-bit 3D Look Up Table (LUT) improves RGB color blending accuracy, resulting in impeccable color reproduction. Having Delta E≤2 in both Adobe RGB and sRGB color spaces gives you the truest and most representative view of the original image.

109 Pixels Per Inch for Stunning Clarity

With ultra-high pixel density, every photographic image will be displayed with stunning clarity, definition, and accuracy, allowing all the details in your photos to be brought out in all its glory on screen.

Black-and-White Mode

With a simple click of a button, you can preview color photos in black-and-white before adding the actual effect. Review and edit black-and-white photos without losing any of the detail or tone you’re trying to achieve.

OSD Controller

The OSD controller is a remote controller that comes with three preset buttons each set up with a customized display setting such as photo editing, entertainment, or web surfing. This allows you to switch effortlessly between the presets without going through complicated settings. The OSD controller also comes with a button for quick OSD navigation and setting.

Shading Hood

Ambient lighting and glare can often obstruct the user’s perception of color reproduction. With this in mind, the SW series includes a detachable shading hood made specifically for glare reduction and in areas where controlling ambient light is not feasible.

The SW2700PT cuts the finest edges, blend the smoothest gradients and bring the truest colors to life. Available at Grand Stores and priced at AED 2,749.

About BenQ Corporation

Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life”, BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today – lifestyle, business, healthcare and education – with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, audio products, cloud consumer products, mobile communications and lifestyle lighting. Because it matters. 

About BenQ Group

The BenQ Group is a $22+ billion powerhouse comprised of nearly 20 independent companies operating in over 30 countries across numerous industries with a combined workforce of over 100,000 employees.  Each Group member is a recognized leader in its own field, contributing to the BenQ Group’s vast resources, broad R&D, and distinct strategic strengths.  By leveraging each company’s vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business, and service.  The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment ‘N’ Quality to Life.

The BenQ Group companies are:  BenQ Corporation, AU Optronics Corporation (world’s top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ ESCO Corp., BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BenQ AB DentCare Corp., Daxin Materials Corp., Dazzo Technology Corp., Darwin Precisions Corp., Lextar Electronics Corp., LILY Medical Corp. and Raydium Semiconductor Corp.

Contacts

Marissa Pinto

Absolute Public Relations , +971 50 754 1420

MarissaP@absolutecg.net 









Permalink: http://me-newswire.net/news/18576/en

Sunday, September 4, 2016

ReSound® Returns to the World’s Largest Consumer Electronics Show in Berlin to Showcase the Most Advanced Hearing Solutions

BERLIN - Thursday, September 1st 2016 [ME NewsWire]

(BUSINESS WIRE)-- ReSound returns this week to IFA, the world’s largest international consumer electronics show, to feature its award winning Smart Hearing aids and to help lead the current discussion on how to support hearing health care professionals in their task of creating highest satisfaction for people with hearing loss, during fitting process and day-to-day life. More than 500 million people worldwide suffer from hearing loss, including 13 to 15 million Germans.

Consumers and members of the news media are invited to experience ReSound Smart Hearing at the ReSound booth, found in Hall 7.2b 201.

ReSound LiNX2™ and ReSound ENZO2™ are the world’s first and only full family of advanced hearing aids with Made for iPhone capabilities and comes with the awarded ReSound Smart app free of charge in the Apple App Store, and for several Android devices in the Google Play Store. ReSound representatives will provide visitors with interactive demonstrations of the full ecosystem of ReSound Smart Hearing solutions, which allow wearers to stream sounds directly from their iPhone®, iPad®, or iPod touch® to their hearing aids.

ReSound Smart Hearing leverages ReSound’s proprietary 2.4 GHz wireless platform, allowing wearers to personalize their hearing like never before by delivering the power of direct control over hearing aid settings through the ReSound Smart app. ReSound’s industry-leading technologies put customization at the users’ fingertips, allowing wearers to make adjustments in real-time based on personal preference and listening environment.

ReSound’s full family of Smart Hearing aids improve hearing outcomes for people of all ages and for all types of hearing loss. The ReSound Smart Hearing portfolio provides solutions for children, teenagers and adults, including those with mild-to-moderate or severe-to-profound hearing loss.

“IFA is one of the most important places to feature the latest in health care innovation,” said GN Hearing CEO Anders Hedegaard. “In addition to featuring ReSound’s portfolio of Smart Hearing solutions, we will be driving the discussion on innovations in audiology and hearing care that tackle important obstacles to achieving even higher user satisfaction and more effortless, natural hearing for users of ReSound products worldwide.”

Members of the news media are encouraged to schedule an interview with company representatives.
For English speaking media: Please contact John Procter at jprocter@mcbeestrategic.com
For German speaking media: Please contact Martin Schaarschmidt at martin.schaarschmidt@berlin.de

ReSound’s revolutionary portfolio of Smart Hearing aid technology is available through a global network of hearing care professionals. Consumers can find more information by visiting www.resound.com.

About GN Hearing

GN Hearing is a leading international developer and manufacturer of innovative hearing healthcare solutions committed to let people hear more, do more and be more than they ever thought possible. The company has reinvented the hearing system with its revolutionary ReSound Smart Hearing aids that give impressive sound and personal freedom to hearing aid users through wireless smartphone and tablet connectivity. ReSound is part of GN Group comprising a unique portfolio of medical, professional and consumer sound solutions that make life sound better through its research, insights, and expertise in sound.

Contacts

ReSound

John Procter, +1-703-587-9967

jprocter@mcbeestrategic.com









Permalink: http://me-newswire.net/news/18564/en

Yiwu International Commodities Fair: China’s No. 1 Foreign Trade Platform for SMEs

YIWU, China - Wednesday, August 31st 2016 [ME NewsWire]

(BUSINESS WIRE)-- China Yiwu International Commodities Fair (“Yiwu Fair”), aiming to be the No. 1 foreign trade fair for Small and Medium Sized Enterprises (SMEs) in the Yangtze River Delta of Eastern China, has become one of the largest, most influential and most effective consumer exhibitions in China, certified by Union of international Fairs (UFI).

The 21st Yiwu Fair held last year saw a turnover of RMB 17.173 billion (US$ 2.57 billion), with year-on-year growth by 0.58%. 2,529 exhibitors from more than 20 countries and regions showcased their products at the 4,500 standard booths of the Fair held at Yiwu International Exhibition Center. The event attracted 213,580 visitors, among whom 62,099 were professional buyers, an increase of 9.5% compared to the previous year.

The 22nd Yiwu Fair will again take place at Yiwu International Exhibition Center on October 21-25, 2016. With an exhibition area of 150,000 m2, the fair will cover 14 industries, namely hardware, mechanical and electrical machinery, electronics and electrical appliances, daily necessities, crafts, stationery and sports goods, outdoor leisure products, needle textiles, ornaments and accessories, toys, e-commerce & business services, pet products, auto & moto parts & components, and festival supplies. This year, the fair is expected to attract 200,000 visitors from more than 200 countries, including 20,000 overseas buyers.

This year, seven special exhibition zones will be set up, including “Made in Zhejiang”, “2016 Zhejiang Smart Design” Excellent Works Show, the “iF International Style Awards” Show, and “One Belt & One Road” Countries’ New Products Show. Meanwhile, the comprehensive international trade service platform will provide services including logistics, credit guaranty, offshore forwarder, Customs declaration certification, foreign trade agency, insurance and legal consulting, and cross-border e-commerce.

In addition, at the creative design zone specially prepared for SMEs, the most creative products and Maker projects will be displayed, helping accelerate the transformation and upgrade of China’s manufacturing industry.

Contacts

Yiwu China Commodities City Exhibition Co., Ltd.

Kaili Chen, +86 579-85415002

ckl@yiwufair.com









Permalink: http://me-newswire.net/news/18559/en

Friday, September 2, 2016

Takeda to develop Zika Vaccine with up to $312 million in funding from US Government

OSAKA, Japan - Friday, September 2nd 2016 [ME NewsWire]

    The World Health Organization declared Zika virus a Public Health Emergency of International Concern on February 1, 2016; and the virus has spread in recent years with devastating impact into more than 60 countries and territories including the US1
    Initial contract of $19.8 million includes pre-clinical research and vaccine manufacturing in preparation for and through Phase 1 clinical trials in 2017
    Takeda’s work with BARDA, a division of the Office of the Assistant Secretary for Preparedness and Response within the US Department of Health and Human Services, demonstrates the power of global partnerships and innovation to tackle the most challenging emerging infectious diseases

(BUSINESS WIRE)-- Takeda Pharmaceutical Company Limited [TSE: 4502], (“Takeda”) today announced that BARDA, the Biomedical Advanced Research and Development Authority, has selected Takeda’s Vaccine Business Unit to develop a vaccine to support the Zika response in the US and affected regions around the world. Initial funding from BARDA, which is a division of the Office of the Assistant Secretary for Preparedness and Response (ASPR) within the US Department of Health and Human Services, is for $19.8 million to cover the vaccine development through Phase 1, with potential funding of up to $312 million if ASPR/BARDA exercises all options to take the vaccine through Phase 3 trials and filing of the Biologics License Application (BLA) in the US.

On February 1, 2016, the World Health Organization declared the Zika outbreak to be a Public Health Emergency of International Concern. On February 8, 2016 the Centers for Disease Control and Prevention (CDC) elevated its Zika response efforts to its highest response level, Level 1. There is no vaccine or medicine for Zika2, and infection during pregnancy can cause a serious birth defect called microcephaly and other severe fetal brain defects. Current research suggests that Guillain-Barre syndrome (GBS), which is an uncommon sickness of the nervous system, is strongly associated with Zika; however, only a small proportion of people with recent Zika virus infection get GBS. Many people infected with Zika will have no symptoms or mild symptoms that last several days to a week. The virus has spread in recent years into more than 60 countries and territories including the US.

Dr. Rajeev Venkayya, Corporate Officer and President of the Global Vaccine Business Unit at Takeda, said: “The Zika emergency demands swift action by governments, public health agencies, medical and scientific communities, industry and others, and partnerships are essential for success. Working with BARDA, Takeda is deploying its world-class expertise and capabilities in vaccine development for emerging infectious diseases, and our outstanding team and manufacturing facilities in Hikari, Japan. This Zika vaccine program joins our work in dengue, norovirus, our partnership with the Japanese Government on pandemic influenza, and the recently announced partnership with the Bill & Melinda Gates Foundation to help eradicate polio. These efforts to develop a vaccine against the Zika virus reinforce Takeda’s commitment to the health of people everywhere, including the most vulnerable populations that are threatened by Zika.”

Given the Japanese Government’s commitment to preparedness for outbreaks of infectious diseases, recently reinforced by Prime Minister Abe at the G7 Summit in Ise-Shima, Japan, Takeda is in discussions with the Cabinet Secretariat of the Prime Minister Office regarding potential participation of Japanese health agencies in this collaboration. Takeda is working with ASPR/BARDA and the Japanese Government to explore these opportunities further.

Under the agreement, Takeda will develop an inactivated, adjuvanted, whole Zika virus vaccine. The objectives of the first stage of the work include developing and producing the investigational vaccine and completing pre-clinical studies, submission of an Investigational New Drug Application (IND) to the US Food and Drug Administration, and execution of a Phase 1 clinical trial. Manufacturing of the vaccine will occur at Takeda’s facilities in Hikari, Japan.

Takeda’s Commitment to Vaccines

Vaccines prevent more than two million deaths each year and have transformed global public health. For 70 years, Takeda has supplied vaccines to protect the health of people in Japan. Today, Takeda’s global vaccine business is applying innovation to tackle some of the world’s most challenging infectious diseases, such as dengue, norovirus and polio. Our team brings an outstanding track record and a wealth of knowledge in vaccine development, manufacturing and global access to advance a pipeline of vaccines to address some of the world’s most pressing public health needs.

About Takeda Pharmaceutical Company Limited

Takeda Pharmaceutical Company Limited (TSE: 4502) is a global, R&D-driven pharmaceutical company committed to bringing better health and a brighter future to patients by translating science into life-changing medicines. Takeda focuses its research efforts on oncology, gastroenterology and central nervous system therapeutic areas. It also has specific development programs in specialty cardiovascular diseases as well as late-stage candidates for vaccines. Takeda conducts R&D both internally and with partners to stay at the leading edge of innovation. New innovative products, especially in oncology and gastroenterology, as well as its presence in emerging markets, fuel the growth of Takeda. More than 30,000 Takeda employees are committed to improving quality of life for patients, working with our partners in health care in more than 70 countries. For more information, visit http://www.takeda.com/news.

1http://www.who.int/emergencies/zika-virus/en/

2http://www.cdc.gov/zika/

Contacts

Takeda Pharmaceutical Company Limited

For media outside of Japan:

Paul Newman

+1 617-444-4418

paul.newman@takeda.com



or

For Japanese media:

Tsuyoshi Tada

+81-3-3278-2417

tsuyoshi.tada@takeda.com







Permalink: http://me-newswire.net/news/18571/en

Panasonic to Showcase Future Lifestyles at IFA 2016

OSAKA, Japan - Friday, September 2nd 2016 [ME NewsWire]

(BUSINESS WIRE)-- Panasonic will exhibit its latest products and technologies at Internationale Funkausstellung Berlin (IFA) 2016 to be held in Berlin, Germany, from September 2 to 7, 2016. Under the theme of "A Better Life, A Better World," the Panasonic booth will highlight the Lifestyle Showcase to present a living environment featuring "the lifestyles we all desire," complete with Panasonic's wide range of products, from audio-visual equipment to home appliances and beauty appliances. 

Panasonic Live@IFA2016 will also make available views from the exhibition venue on video.
http://www.panasonic.com/ifa

[ Main Exhibits in the Panasonic Booth ]

    Future Lifestyle

Lifestyle Showcase: Better Living Tomorrow -- Future Lifestyle with Connected Appliances

With its advanced appliances connected to a network, Panasonic will create a multipurpose living area by fusing the kitchen and living and dining rooms into one where the family and friends can congregate and share time together, yet each one can have enough space to spend one’s time in one’s own way. As an example of “the lifestyle we all desire” technically achievable within the next three to five years, Panasonic presents an enriched lifestyle as envisaged by sharing the space with loved and special ones.

Multipurpose space allowing to share experiences

This corner will feature a simple, interactive, and harmonious living environment in a manner that reflects personal preferences in daily life. The spatial environment can be changed depending on personal behavior to ensure comfort and to produce unexpected excitement anywhere.

・ In/visible library, glass curtain
Transparent displays are blended into the home’s interior - invisible as they are built into cupboard doors or sliding doors. The displays show images only when necessary.

・ Lighting and audio-visual equipment
Lighting and sound change in response to personal movement. The equipment effectively changes the atmosphere depending on the situation.

Equipment and services that reflect personal preferences and increase satisfaction

This corner will feature a living environment that enables access to appropriate information and offers support on various occasions in daily life. The cooking experience helps to enjoy meals and conversation.

・ Sake & wine cellar
This cellar keeps different types of alcoholic beverages, such as sake and wine, at optimal temperature and humidity. A transparent display is used as the door to show a variety of information such as information about the drinks inside and recipes of dishes that go well with them.

・ Range hoods equipped with a camera
Panasonic’s range hoods achieve accurate sensing of cooking conditions. The temperature of induction hobs is properly controlled to get professional-level cooking at home. The progress of cooking can also be checked.

・ New Concept Built-in Cooker
Panasonic’s new cooker is based on a concept totally different from that of induction hobs and griddles. It is also built into a table. The operation is simple - put ingredients on a dish and set it on the cooker. No pot or frying pan is required because the cooker heats only the ingredients. The cooker presents a new cooking experience that keeps freshly cooked dishes hot and tasty until the end of a meal.

・ Cloud services
The cloud services are designed to present recipes for increasing the joy of cooking and making up variations. Working in tandem with a range hood equipped with a camera, the cloud services enable connected cooking appliances to share information and control the temperature, so that multiple dishes can be completed simultaneously. Great food makes your party with special ones even more special.

・ All in One Laundry
This laundry machine does a series of time-consuming laundry chores, from washing, drying and folding, to storage, based on image analysis and robotics technologies. This allows for more leisure time.

・ Home controller
The home controller is designed to control all home appliances, including lighting, and provide helpful information. For example, the controller also detects and lets users know what is left in the refrigerator. It is connected with the cloud via a home server to support various aspects of daily life.

    Smart Home

Lifestyle Showcase: Peace of mind for your life

Here visitors can find a smart home that is easy to operate, with all security products in the house, e.g. cameras, sensors, connected. A lifestyle that provides a sense of security is introduced in five settings and presentations.

Products on Display

・ Home network system
This corner will introduce a DECT-compatible home network system that easily establishes a connection between a smartphone and the home. Also exhibited will be optional products including indoor and outdoor cameras, open/close sensors, occupancy sensors, and smart plugs with a built-in sensor.

    Digital Imaging

Consulting counter & shooting

The lineup of Panasonic LUMIX digital cameras and video cameras will be on display. Panasonic’s product experts will be on hand to offer consulting services. All products on display here will be available for visitors to try out and experience first-hand.

Products on Display

・ HC-X1 4K 60p/50p video camera (to be released in December 2016 in Europe)
HC-X1 is the world’s first* video camera with a 1-inch sensor that features a wide-angle (24 mm)/optical 20x zoom lens. This new 4K 60p/50p video camera that meets professional needs will be on display.

*As of September 1, 2016, based on a survey conducted by Panasonic.

・ LUMIX Digital Cameras
This corner will feature DMC-TZ100 and other LUMIX cameras to introduce the Focus Select feature, which allows the focus position to be freely adjusted after the photo is taken, and the 4K PHOTO feature, which enables the user to select a frame from a 30-fps image sequence and create a photo.

    TV + Home AV

Lifestyle showcase: True to filmmakers vision

This area highlights Panasonic's guiding philosophy for picture quality: “true to the filmmaker's vision,” by showing how Panasonic is uniquely involved from the movie-set through to the living room. As such Panasonic's professional filmmaking equipment is displayed alongside its Ultra HD Premium* TVs and a Blu-ray Disc players.

*A premium standard established by the UHD Alliance that specifies the highest quality of 4K Ultra HD

Products on Display

・ 4K Pro HDR TVs
This corner will highlight the high-quality picture quality of Panasonic's 4K Pro HDR DX-series line-up, with accurate color thanks to Panasonic’s proprietary image processing technologies, and fine-tuning by a leading Hollywood colorist. Panasonic's Art & Interior design concept for 2016 TVs which aims to harmonize them within our living environments is displayed and explained. Panasonic will also exhibit a prototype OLED TV, in addition to various other future TV technologies.

・ Ultra HD Blu-ray™ Players
In addition to the high-end DMP-UB900, the DMP-UB700 which will be released from October 2016 in Europe, will also be exhibited. Both models are ULTRA HD Premium* certified and thus deliver the best 4K/HDR experience available.

    Audio

Products on Display

・ Urban Audio series
The Urban Audio series will be on display for the first time. Featuring stylish designs, this series is designed to deliver high-quality music for urban life based on the concept of “LIFE WITH MUSIC, REIMAGINED.” The SC-UA7 all-in-one speaker system consists of 10 speaker units, each built into a hexagonal cabinet, and delivers powerful sound with a 180-degree listening area. The SC-RB5, which is portable and waterproof type, produces ultra-bass sound by vibrating the bottom face of the cabinet, and achieves a 360-degree sound field.

・ AllPlay™-Compatible products
Visitors will find here Panasonic’s audio products that are compatible with the AllPlay™ protocol, which uses Wi-Fi to play music simultaneously on several devices in the house. Various products will be on display to present a new audio experience at home, including the SC-ALL7CD featuring a flat design that achieves both high sound quality and compactness with Hi-Res compatibility, and the SC-ALL05, the first waterproof product in the series with a built-in battery.

・ Headphones
This corner will exhibit RP-BTS50/BTS30/BTS10 wireless headphones that enable the user to enjoy high-quality sound while engaged in hard sports, and RP-HF500/300/100 high sound quality headphones featuring a fashionable design and color variations, etc.

・ Hi-Res-compatible products
This corner will introduce products that play Hi-Res audio files with high resolution and quality, such as SC-PMX100/70 micro audio systems, RP-HD10/6M headphones, and RP-HDE10 inside phones.

    Personal Care

Lifestyle Showcase: Feeling better by looking good

Personal Care for three categories, ladies beauty, men's grooming, and oral care, will be presented in a special space.

・ Ladies beauty
The EH-XC10 facial beauty appliance for “dense foam aesthetic salon treatment” and the EH-XT20 ion effector, both of which are to be released in October 2016 in Europe, will be introduced as high-grade professional beauty products. Visitors can also try out the EH-SA31 steamer. #SnSnap, an SNS photo printing service, will also be available here.

・ Men's grooming
Visitors can experience firsthand the 5-blade ES-LV9N Lamdash shaver that allows for a gentle and close shave, ER-GB80 beard and moustache trimmers offering 39 settings for personalized trim length, and the ER-GC71 hair trimmer.

・ Oral care
The EW1411 rechargeable dental beat, the EW-DM81 electric toothbrush (to be released in September 2016 in Europe), and the EW-DL83 will be available for try out.

    Laundry

Products on Display

・ This corner will feature demonstrations using an actual model equipped with Panasonic’s unique Auto Care function, which employs four sensors to detect laundry weight, materials, and soil levels as well as water temperature, and automatically achieves optimal washing settings. The lineup exhibition will feature 10 kg and 8 kg models to compare how much laundry can be handled in one load. Miniature models will show the history of Panasonic washing machines, and a video presentation will illustrate their quality trusted by consumers over many years.

    Kitchen Appliances

Lifestyle Showcase: Experience Fresh

A food specialist will be invited for cooking demonstrations using Panasonic’s kitchen appliances -- microwave oven, bread maker, slow juicer, high-power blender, food processor -- and ingredients that are kept fresh in a Panasonic refrigerator. Recipes for dishes that can be cooked using Panasonic’s kitchen appliances will also be introduced.

Products on Display

・ Kitchen appliances
On display will be the NN-DS596 microwave oven, the SD-ZB2512 bread maker, the MJ-L500 slow juicer, the MX-ZX1800 high-power blender (to be released in September 2016 in Europe), and the MK-F800 food processor. Visitors will also be able to learn about a fresh and healthy eating lifestyle that can be readily practiced.

・ Refrigerators
This corner will focus on Panasonic’s own technologies including temperature control that keeps meat and fish fresh for an extended period of time at -3°C, in addition to demonstrations showing humidity and nutrient control technologies to maintain freshness. A lineup of side-by-side refrigerators along with their sleek design will also be introduced.

    Built-in Kitchen Appliances

Cooking demonstrations

An instructor from a famous Japanese cooking school, the TSUJI Culinary Institute, and a German chef will prepare dishes using Panasonic’s cooking appliances. Visitors will find how accurate temperature control of Panasonic’s induction hobs makes perfect deep fries and grilled dishes. The food will be available for tasting.

Products on Display

・ Induction hobs
This corner will feature the Genius sensor, Panasonic's original light thermal sensor technology that detects far-infrared radiation from the bottom of the pot to ensure accurate temperature control. Panasonic’s proprietary technologies to provide optimum temperature control for cooking will be introduced using a skeleton model and video. Also on display will be a prototype of the KY-T937VF induction hob (to be released in March 2017 in Europe).

・ Built-in equipment
Built-in kitchen equipment that is on sale in Germany (steam microwave ovens, dishwasher-dryers, warmers, and refrigerators) will be on display. For the HL-SX485 steam microwave oven equipped with inverter controls and steamer functions, steam demonstrations will be performed.

    Technics

Sound room

・ Visitors can experience the Technics SL-1200G direct drive turntable system that has been developed to redefine the direct drive mechanism, and the sound of the G30 series that is designed to create next-generation Hi-Fi sound.

Products on Display

・ SL-1200G direct drive turntable system
The manufacturing process for the SL-1200G, underpinned by craftsmanship, will be introduced together with a video presentation. Tradition is combined with advanced technologies, with each part carefully crafted.

・ Lineup exhibition
The overall concept of Technics will be introduced by exhibiting the full lineup of products, including Reference Class, Grand Class, and Premium Class, and the Technics TRACKS Hi-Res audio files download service, etc.

    Future Living Berlin

Panel/diorama exhibition

・ In addition to the smart city project in which Panasonic is involved, the company’s five proprietary solutions that underpin the smart city project will be introduced using panels and dioramas. These solutions include smart energy, smart mobility, smart security, smart health, and smart citizenship.


Panasonic Booth at IFA
Period:           Friday, September 2 to Wednesday, September 7, 2016
Location:           Messe Berlin, Hall 5.2 a/b
Booth size:           Approx. 3,300 m2
Exhibits:           Latest consumer electronics products


Panasonic Live@IFA 2016

Panasonic will be covering its booth live with "Panasonic LIVE@IFA 2016." The booth as well as the latest products, and Panasonic's ideas and technologies that help realize an "aspirational lifestyle" will also be introduced in detail.

Panasonic LIVE@IFA Special Website: http://www.panasonic.com/ifa

(*EU residents can join the winning game. Learn more at the special website.)

Please follow Panasonic’s main stream for LIVE@IFA 2016 with hash tag #PanasonicIFA.

About Panasonic

Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, enterprise solutions and device industries. Since its founding in 1918, the company has expanded globally and now operates 474 subsidiaries and 94 associated companies worldwide, recording consolidated net sales of 7.553 trillion yen for the year ended March 31, 2016. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: http://www.panasonic.com/global.





View source version on businesswire.com: http://www.businesswire.com/news/home/20160901005685/en/

 

Contacts

Media Contact:

Panasonic Corporation

Global Communications Department

Media Promotion Office

+81-3-3574-5729

presscontact@ml.jp.panasonic.com









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