BEAVERTON, Ore. & LOS ANGELES - Tuesday, 23. September 2025
The
brand’s debut film features more than fifty elite athletes including
collegiate stars alongside Serena Williams, Sha’Carri Richardson, Jordan
Chiles, Chloe Kim, Madisen Skinner, Romane Dicko, Beatriz Hatz, Nelly
Korda, and SKIMS Co-Founder Kim Kardashian
(BUSINESS WIRE) --
NikeSKIMS exists to serve women who are redefining what it means to be
an athlete today. It’s within this vision that NikeSKIMS debuts its
inaugural apparel collection launching on September 26, which is
designed to sculpt and engineered to perform, without compromise. Built
from Nike’s (NYSE:NKE) unparalleled relationship with athletes and
SKIMS’ solutions-first approach, NikeSKIMS delivers what no other brand
can: a new aesthetic and system of dress, obsessively crafted for the
body, from the studio to the gym and beyond.
The brand ethos
comes to life through NikeSKIMS’ debut film, Bodies at Work, directed by
filmmaker Janicza Bravo, which features more than 50 athletes from
across the Nike portfolio, including collegiate stars from University of
Southern California (USC) and University of California, Los Angeles
(UCLA) alongside Serena Williams, Sha’Carri Richardson, Jordan Chiles,
Chloe Kim, Madisen Skinner, Romane Dicko, Beatriz Hatz and Nelly Korda,
as well as SKIMS Co-Founder and Chief Creative Officer Kim Kardashian.
“Whether
you’re a top recruit like our college athletes, a legend like Serena,
or simply showing up for yourself in the gym, every woman wants to look
and feel amazing while working out and achieving their goals,” said Kim
Kardashian, Co-Founder & Chief Creative Officer, SKIMS. “Our mission
is simple: to redefine the rules of women’s activewear. No more
compromises. We’re combining high-performance innovation with sexy,
style-forward design for all women who demand both.”
Born from a
shared commitment to innovation, inclusivity, and distinction from two
leaders at the forefront of sport and culture, the first NikeSKIMS
product line sets a new industry standard by redefining activewear for
all athletes, from the elite to the everyday. The line spans seven
collections and 58 silhouettes, offering a system of dress with more
than 10,000 ways to combine a diverse range of looks. Each piece is
shaped by an uncompromising attention to detail — delivering style,
function, and comfort that transitions effortlessly between workouts and
everyday wear.
“Wearing NikeSKIMS makes me feel confident and
unrestricted,” said Sha’Carri Richardson, an Olympic and world-champion
sprinter. “I feel fierce knowing I can look and feel this good while
working hard.”
The NikeSKIMS system of dress takes a head-to-toe
approach, featuring layers that support and move with women’s bodies.
This offers women a complete wardrobe solution — from foundational bras
and leggings to seasonal silhouettes and accessories — created to help
them look, feel and perform their best.
Flattering lines,
sculpting fabrics, innovative materials, and neutral colorways offer
ample styling options that both feel and perform as well as they look.
“It
feels like butter on your skin,” said Serena Williams, winner of 23
Grand Slam singles titles and four Olympic gold medals, of the first
NikeSKIMS collection. “I feel unstoppable when I’m training in it.”
You
can see these styles displayed in NikeSKIMS’ debut film — as well as
campaign photography from Luis Alberto Rodriguez and Rob Woodcox — which
showcase the power and beauty of the body in motion and emphasize the
individuality of women across all levels of sport. For the athletes
involved, it’s more than a campaign. After viewing the film for the
first time, Jordan Chiles said, “This is a reminder that my body and
every woman’s body are not something to be picked apart or controlled.
It’s a force. It’s power. It’s artistry. I’ve spent my life proving what
my body can do rather than letting the world tell me what I should look
like.”
“NikeSKIMS is more than a collaboration — it’s a new
brand redefining activewear,” said Jens Grede, Co-Founder & Chief
Executive Officer, SKIMS. "With this launch, we are establishing a
platform to grow NikeSKIMS, reach consumers worldwide, and set a new
benchmark for how activewear is experienced across retail, digital, and
cultural touch points.”
What’s more, NikeSKIMS builds on Nike’s
broader dedication to growing its women’s business, inspiring women and
girls around the world to dream big, and enabling them in their pursuit
with industry-leading performance apparel and footwear.
“NikeSKIMS
is a bold evolution in how women experience sport and style — and
together with SKIMS, we’re delivering what no other brand can,” said Amy
Montagne, President, Nike. “It’s part of Nike’s broader commitment to
her: uncompromising product innovation that moves and celebrates women.”
The
first NikeSKIMS collection will be available September 26 at
nike.com/NikeSKIMS, SKIMS.com/NikeSKIMS, and select Nike and SKIMS
retail locations, including flagship stores in New York and Los Angeles.
Product Details
The
first NikeSKIMS launch introduces three core collections that will be
updated season after season, as well as four seasonal collections.
The
Matte collection is unlike anything on the market, offering everyday
staples across 21 styles that provide mid-level compression alongside
targeted smoothing and sculpting. Designed in an innovative fabric and
powered by Nike’s Dri-FIT performance technology, each piece is
sweat-wicking and versatile for movement, style, and coverage,
delivering go-to, elevated sport essentials for all studio activities
and everyday wear.
The Shine collection includes 11 supportive
and sleek styles with quick-drying technology, a subtle sheen finish,
and stretchy feel. Designed for strength training, the collection
delivers function and comfort that transitions effortlessly beyond the
gym.
The Airy collection offers seven breathable, mesh-inspired
knit pieces intended for layering and movement. Made from an ultralight,
open-weave mesh, with fitted and oversized silhouettes, the collection
is ideal for low-impact activity and effortless styling.
Four seasonal collections complement the core NikeSKIMS apparel.
The
eight-piece Vintage Seamless collection is crafted with a seamless
knitting technology and a wash technique that creates a worn-in,
vintage-inspired look and feel for studio activities and beyond.
The
Matte Tricot collection includes three sleek, minimal, track-inspired
layering pieces that feature NikeSKIMS’ signature matte fabric and a
buttery-soft feel.
Five semi-sheer Weightless Layers are perfect
for low-impact activities, and a Shiny Nylon oversized pant adds form,
dimension, and style to every activewear look.
Download NikeSKIMS images: about.nike.com/en/newsroom/releases/nikeskims-first-collection-official-film-images
About NIKE, Inc.
NIKE,
Inc., based near Beaverton, Oregon, is the world's leading designer,
marketer and distributor of authentic athletic footwear, apparel,
equipment and accessories for a wide variety of sports and fitness
activities. Converse, a wholly-owned NIKE, Inc. subsidiary brand,
designs, markets and distributes athletic lifestyle footwear, apparel
and accessories. For more information, visit
https://about.nike.com/en/newsroom and follow @NIKE.
About SKIMS
Co-founded
in 2019 by Kim Kardashian and Jens Grede, SKIMS is redefining women’s
underwear, loungewear, and shapewear and setting new standards by
offering solutions for every body. From technically engineered shapewear
that enhances curves to underwear that stretches to twice its size, the
brand is committed to continuous innovation and advancing the industry.
SKIMS
is available directly through SKIMS.com and permanent store locations
in New York, Los Angeles, Georgetown, Aventura, Austin, Houston,
Atlanta, Boca Raton, Paramus, and select retailers globally listed here.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250922761379/en/
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Contacts
Karla Otto New York
NikeSKIMS@karlaotto.com
NIKE, Inc.
Jay Paavonpera
media.relations@nike.com
SKIMS
Tracy Romulus
media.relations@skims.com
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