Athleisure footwear brand 'Sparx' embarks on offline presence in 5 cities across Morocco

 

• Offers a wide array of footwear developed with innovative technologies to give comfort, quality and premium fit to the consumers
• Aims to broaden its presence by rapidly expanding in physical stores, in addition to extending its reach on e-commerce platforms.

 

Sparx, the athleisure footwear brand by India’s largest footwear manufacturer, Relaxo Footwears Limited, embarks on its journey in Morocco in collaboration with the Multi-Brand Outlet 'Olympe'. Currently present in Mohammedia, Casablanca, Rabat, and Tangier, Sparx's entry into the Moroccan market promises an exciting wave of style and comfort. With this exhilarating launch, Sparx has plans to broaden its presence by rapidly expanding in physical stores, in addition to extending its reach on e-commerce platforms.

Olympe offers a wide range of footwear made with modern and innovative technologies to ensure customer satisfaction. The products provide exceptional comfort, durability, and superior fit. With the addition of the Sparx range, Olympe can now offer elite style and elegant colors at competitive prices to its customers. Available for both men and women, Sparx caters to the dynamic choices of youth and aligns with the latest fashion trends

Mr. Ritesh Dua, Executive Vice President, Relaxo Footwears Ltd. said, “Partnering with Olympe, one of the leading footwear retailers in Morocco, marks a significant milestone for Relaxo Footwears. This expansion is a testament to our commitment to providing innovative, top-notch footwear that perfectly aligns with the ever-evolving demands of our valued consumers. Sparx, the athleisure footwear brand by Relaxo, caters to the varied preferences of fashion enthusiasts worldwide by its diverse range of products. We are excited to take Sparx's unique blend of comfort, durability, and style to a wider audience”.

“With our ongoing expansion plan into global markets, Relaxo is poised to maintain its trajectory of growth and innovation, solidifying its position as a frontrunner in the global footwear industry” he added.

Morocco's Former Olympic champion and Entrepreneur, Hicham El Guerrouj, said "I am thrilled to be associated with Relaxo Footwear Ltd., India’s largest footwear manufacturer, and bring their brand, Sparx’s sports collection, to our market. With their exceptional design, comfort, and durability, I am confident that Sparx will resonate with athletes and sports enthusiasts alike. The collection perfectly blends athleisure and style, making it an ideal choice for anyone passionate about their sport. I believe Sparx will soon become a favorite among our customers, helping them achieve their best on and off the field."

About Sparx: Sparx by Relaxo is a top choice for Indian youth, offering stylish and sporty footwear for those with a daring spirit who like to stand out.

About Relaxo: Founded in 1984, Relaxo is India's largest footwear manufacturer, recognized as a Fortune 500 (India) company. Known for quality and affordability, Relaxo produces slippers, sandals, and sports and casual shoes.

Relaxo’s brands are each a leader in their space. Relaxo, an iconic brand synonymous with rubber slippers, is the most versatile footwear for all segments of society while Flite is a popular range of fashionable and semi- formal slippers. Sparx reflects the attitude, style, dynamism and spirit of young India and offers sports shoes, sandals & slippers and the colourful range of Bahamas casual flip-flops exude the spirit of freedom, fun and modernity of youth.

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Contacts

Aishwarya singh, 

aishwaryasingh@relaxofootwear.com