GSMA
Rebrands Annual Barcelona Convention, Reflecting Evolution of
Communications Beyond Mobile; Citi, HTC, Vimeo, Vodafone Among Keynotes
LONDON-Saturday 29 September 2018 [ AETOS Wire ]
(BUSINESS
WIRE)-- The GSMA today announced the first details of MWC19 Barcelona
(formerly Mobile World Congress), including keynote speakers, prominent
participating companies, programmes and events. MWC19 Barcelona will
take place 25-28 February 2019, with events being staged at Fira Gran
Via, Fira Montjuïc and La Farga L’Hospitalet. The GSMA expects that more
than 107,000 professionals from over 200 countries and territories,
representing a wide range of industry sectors, will attend MWC19
Barcelona.
Under the event theme of “Intelligent Connectivity”,
MWC19 Barcelona will highlight the intersection of “hyper-connectivity”,
enabled by 5G and the Internet of Things (IoT), and “intelligence”,
delivered by artificial intelligence (AI) and big data. In addition to
the core elements of intelligent connectivity, MWC19 will explore the
key topics of Content, Digital Trust, Digital Wellness and The Future.
“Underpinned
by 5G and AI, intelligent connectivity is a major technological force
that will shape how the world communicates well into the future,” said
Michael O’Hara, Chief Marketing Officer, GSMA. “Attendees will get to
experience the impact of intelligent connectivity firsthand, across the
conference and exhibition and the many programmes and events taking
place at MWC19 Barcelona.”
Brand Update for Flagship Event Series
The
GSMA also announced that it has rebranded its flagship event series,
moving from “Mobile World Congress” to “MWC”, a refresh that will be
applied across all three global MWC events. The 2019 events will be
referred to as MWC19 Barcelona, MWC19 Shanghai and MWC19 Los Angeles.
“This
marks the first major brand update for our global event portfolio in
over a decade,” commented O’Hara. “We are rapidly moving to a world
where mobile will connect everyone and everything, but at the same time,
we are expanding our reach beyond mobile. The new brand retains the
familiar acronym, while placing less emphasis on ‘mobile’ to reflect the
broadening scope of communications today.”
Execs from Citi, HTC, Vimeo, Vodafone to Keynote
The
GSMA revealed the first confirmed keynote speakers for MWC19 Barcelona,
with executives representing a wide range of industries including
mobile, e-commerce, financial services and media and entertainment.
Executives scheduled to headline the four-day Barcelona conference
programme include:
James Forese, President, Citi
Blythe Masters, CEO, Digital Asset Holdings
Rich Williams, CEO, Groupon
Mats Granryd, Director General, GSMA
Cher Wang, Founder and CEO, HTC
Anjali Sud, CEO, Vimeo
Nick Read, Chief Executive Officer-Designate, Vodafone Group
For more information on the conference, visit www.mwcbarcelona.com/conference-programmes/.
More Than 2,400 Leading Companies to Participate at MWC19 Barcelona
MWC19
Barcelona will bring together leading players from across the mobile
ecosystem, as well as adjacent industry sectors such as automotive and
consumer electronics, showcasing the latest technologies, products and
services. More than 2,400 companies will participate at MWC19, including
major brands such as Accenture, Alibaba Cloud, ARM, AT&T, BMW,
Cisco Systems, Deutsche Telekom, Ericsson, Facebook, Google, HTC,
Huawei, Intel, Lenovo, LG, Mercedes-Benz, Microsoft, NTT DOCOMO, Nokia
Solutions and Networks, Ooredoo, Oracle, Orange, Qualcomm Incorporated,
SAP, SEAT, SK Telecom, Telefónica, Verizon, Vodafone, Xiaomi and ZTE.
The show floor will also include more than 40 country and regional
pavilions.
One of the perennial favourites at MWC, the GSMA
Innovation City will put a spotlight on how intelligent connectivity –
5G, IoT, AI and big data – is impacting and improving the lives of
citizens, enterprises and governments around the world. Visitors will
experience intelligent connectivity across a range of sectors including
entertainment, transportation, public services and industry, among
others, with demonstrations from partners Google, Huawei, KT
Corporation, Sierra Wireless and Turkcell, as well as GSMA industry and
advocacy programmes. For more information, visit
www.mwcbarcelona.com/exhibition/gsma-innovation-city/.
NEXTech
Hall 8.0 is the destination for MWC19 attendees seeking cutting-edge
technology trends, including AI, IoT, drones, robotics and virtual
reality/augmented reality (AR/VR), among others. NEXTech will feature
several specialised technology areas including the Drone Zone, the
Graphene Pavilion and the IoT Pavilion, alongside the NEXTech Lab, an
open theatre where leading industry players will present their latest
innovations.
New for 2019, the GSMA introduced “Digital Planet:
The Connected Experience” in Hall 8.1, an evolution of App Planet, which
has been a mainstay of MWC since 2010. Digital Planet will include over
200 app, ad tech, e-commerce and marketing communication solution
providers and other organisations focused on creating connected
experiences and solutions that will positively impact citizens’ daily
lives. Digital Turbine, Infobip, MessageBird and Toyota are among the
companies that will be showcased in Digital Planet. Generalitat de
Catalunya has been confirmed as the Official Sponsor of Digital Planet.
The
GSMA also announced several other sponsors for MWC19 Barcelona.
Husqvarna Group and SES Networks have joined as Networking Garden
Sponsors, alongside returning Networking Garden Sponsors Android and
Citi. Accenture also continues its support for the Women4Tech Programme
as the Official Sponsor of the Women4Tech Summit. For more information
on the exhibition, including exhibitors and sponsors, visit
www.mwcbarcelona.com/exhibition/.
4YFN: Discover Future Innovation
4YFN
is the innovation platform for MWC19 Barcelona, enabling startups,
investors and companies to connect and launch new business ventures
together. The three-day event, scheduled for 25-27 February 2019 at Fira
Montjuïc, is expected to attract 21,000 attendees, who will have the
opportunity to meet the growing global tech startup community, take
inspiration from onstage talks and workshops, and develop their skills
in the newly designed Discovery Area.
Over 600 companies will be
exhibiting at 4YFN, including startup delegations from Colombia, France,
Greece, Hungary, Japan, Jordan, South Korea and the United Kingdom,
among others. Sponsors for 4YFN include Banco Sabadell, Daimler, Intel,
SEAT and VISA, as well as public institutions from countries and
territories including Japan, South Korea, Spain and Taiwan. For more
information, visit: www.4yfn.com/event/4yfn-barcelona-2019/.
A Decade of Partner Programmes at MWC
Over
the last 10 years, nearly 125 companies from across the ecosystem have
delivered more than 240 sessions in the MWC Partner Programmes,
providing attendees the opportunity to engage with and gain insights
from the industry’s leaders. Companies confirmed to host Partner
Programmes at MWC19 Barcelona include Alibaba, IBM, McCann Worldgroup,
Netcracker, Taiwan Excellence, Visa, and ZTE, while Equinix and Software
AG will hold Power Hour sessions. For more information, visit:
www.mwcbarcelona.com/conference-programmes/partner-programmes/.
Now in Third Year, Women4Tech Expands Programme of Activities
The
Women4Tech Programme is back in Barcelona with an expanded set of
activities and events in its third year. Running across all four days of
MWC19 Barcelona, Women4Tech is designed to address and reduce the
gender gap in the mobile industry. A central element of the programme is
the Women4Tech Summit, with keynote presentations and panel discussions
exploring topics such as gender equality and career development;
mentoring and youth education; women in communication and vertical
sectors; and women as entrepreneurs and innovators.
In addition
to the Summit, the Women4Tech Programme includes the Women4Tech Speed
Coaching and Networking session; specialised MWC Tours; Women4Tech GLOMO
awards for “Outstanding Achievement in Mobile Industry Leadership”; a
Women4Tech panel on Mobile World Live TV; and Women4Tech activities at
4YFN. For more information, visit:
www.mwcbarcelona.com/experiences/gsma-women4tech/.
25,000 Students and Educators to Attend 2019 YoMo
The
Youth Mobile (YoMo) Festival returns to Barcelona for its third year
and is expected to attract approximately 25,000 attendees, including
22,000 school group attendees – nearly 85 per cent more students than in
2018. A dedicated programme designed to inspire young people to pursue
education and careers in science, technology, engineering, art/design,
and math (STEAM), YoMo will offer an array of educational exhibits, live
theatre shows, interactive workshops and hands-on activities, as well
as educator-focused workshops, lectures and more. The 2019 edition of
YoMo also includes the Enhanced Teacher Track, which focuses on digital
transformation of the classroom.
YoMo will be held Tuesday, 26
February through Friday, 1 March at La Farga L’Hospitalet. Energytruck,
the new mobile exhibition of Foundation Naturgy, has been confirmed as a
corporate sponsor for the programme. For more information, visit:
www.yomobcn.com.
The World’s Largest Carbon Neutral Tradeshow
The
2018 edition of MWC was officially certified as carbon neutral by the
British Standards Institution (BSI), reiterating its position as the
world’s largest carbon neutral tradeshow. In 2019, the GSMA is focused
on further reducing the environmental impact and carbon footprint of the
event, offsetting any outstanding emissions as necessary. It will also
extend the “Donation Room” programme, through which MWC exhibitors
donate used materials to Barcelona citizens at the end of the event. At
the conclusion of the 2018 event, the GSMA collected 21.5 tonnes of
building materials and 10 tonnes of furniture items and worked with the
city councils of Barcelona and Hospitalet to provide them to more than
20 local socially responsible entities. For more information, visit
www.mwcbarcelona.com/about/about-the-gsma/environmental-programme/.
Get Involved at MWC19 Barcelona
For
more information on MWC19 Barcelona, including how to attend, exhibit
or sponsor, visit www.mwcbarcelona.com. Follow developments and updates
on MWC19 Barcelona on Twitter @GSMAEvents using #MWC19, on our LinkedIn
MWC page https://www.linkedin.com/company/gsma-mobile-world-congress or
on Facebook at https://www.facebook.com/mobileworldcongress/. Follow
other GSMA news and activity on Twitter @GSMA.
-ENDS-
About the GSMA
The
GSMA represents the interests of mobile operators worldwide, uniting
more than 750 operators with over 350 companies in the broader mobile
ecosystem, including handset and device makers, software companies,
equipment providers and internet companies, as well as organisations in
adjacent industry sectors. The GSMA also produces the industry-leading
MWC events held annually in Barcelona, Los Angeles and Shanghai, as well
as the Mobile 360 Series of regional conferences.
For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.
Contacts
For the GSMA
Beau Bass
+44 79 7662 4962
beau.bass@webershandwick.com
or
GSMA Press Office
pressoffice@gsma.com
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